TRUEPLAN BENEFIT AND RETIREMENT ADVISORS

Broker-DealerFINRA MemberEst. 2007
Total AUM
$5.1B
Discretionary
$60.1M
1% of AUM
Accounts
96
Employees
11
Advisory reps
26
Brokerage reps
11

Firm details

Headquarters
Rensselaer, New York
CRD number
36026
Registered since
January 5, 2007
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Pension & Profit Sharing Plans99.88%
  • Corporations / Businesses0.12%
Services
Portfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Trueplan Benefit And Retirement Advisors is a corporate RIA that focuses on institutional clients, primarily providing portfolio management for businesses and pension consulting services. The firm operates as both a broker-dealer and an insurance broker, which shapes its product mix toward insurance solutions and packaged public fund vehicles. Registered with the SEC since 2007, Trueplan uses a mix of percentage-of-AUM and fixed-fee billing and is not identified as an active ESG investor. The firm’s investment approach is oriented around third-party-managed vehicles rather than deep in-house active stock selection. Its role as a pension consultant and institutional allocator drives a preference for scalable public fund solutions and outsourced manager relationships. Trueplan is not listed as a capital allocator, and its reporting indicates limited discretionary trading authority on client accounts.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Private Funds 8%, Other 1%91%
  • Public Funds/Mutual Funds91%
  • Private Funds8%
  • Other1%

Owners & executives

1 of 1
  • MARY HAYES

    CFOCRD 6496056

Contacts

3 of 25
  • KENTREL HERBERT

    Registered RepresentativeCRD 4501019

  • Daniel Brindisi

    Retirement EducatorCRD 6721821

  • MICHELE L. CUSACK

    Board of DirectorsCRD 8030752

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Rensselaer, NY

RENSSELAER

Location

Rensselaer, NY

Headquartered in Rensselaer, NY, anchoring the Albany-Schenectady, NY metro in the Northeast.

Metro area
Albany-Schenectady, NY
Region
Northeast
County
RENSSELAER
Address
1 Empire Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth