Whitney & Company
Firm details
- Headquarters
- Rochester, New York
- CRD number
- 117307
- Registered since
- October 15, 2001
- Website
- www.whitneyandcompany.com
- Custodians
- NATIONAL FINANCIAL SERVICES LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI69.77%
- Individuals30.23%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Whitney & Company is an independent registered investment adviser focused on individual and family clients. The firm is registered with the SEC (registered in 2001) and operates as a corporation owned by an individual. Its advisory services emphasize financial planning and portfolio management for individuals and small businesses. Whitney & Company charges fees as a percentage of assets under management and also uses fixed fees for certain engagements. The firm does not identify as an active ESG investor, does not describe itself as a multi-state adviser, and does not serve as a capital allocator. Whitney & Company received placement on the Financial Times’ Top 300 RIA Firms list in 2020.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities77%
- Public Funds/Mutual Funds13%
- Cash & Cash Equivalents7%
- Non-Exchange Traded Equities1%
- US Government Bonds1%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 53Active vs passive
$248M in ETFs
65%
$162M
35%
$86.3M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| FIDELITY TOTAL BOND ETF (FBND) | Fidelity | Active | Intermediate Core Plus Bond | $45.6M | 1,054,139 | 18.40% |
Location
Rochester, NY
Monroe
Location
Rochester, NY
Headquartered in Rochester, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.
- Metro area
- Rochester-Batavia-Seneca Falls, NY
- Region
- Northeast
- County
- Monroe
- Address
- 959 Panorama Trl S
- Time zone
- ET (UTC-5)
- Office locations
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