Howe And Rusling, Inc.

RIASEC RegisteredEst. 1941
Total AUM
$2.4B
Discretionary
$2.4B
98% of AUM
Avg account
$717K
Accounts
3,397
Employees
26
Advisory reps
13

Firm details

Headquarters
Rochester, New York
CRD number
104627
Registered since
January 3, 1941
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI76.07%
  • Individuals16.38%
  • Charitable Organizations4.15%
  • Insurance Companies3.08%
  • Corporations / Businesses0.32%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of Periodicals

Firm profile

FINTRX

Overview

Howe And Rusling, Inc. is an independent registered investment adviser organized as a corporation and registered with the SEC since 1941. The firm serves both individual and family clients as well as institutional participants, operating primarily as a capital allocator. Its billing mixes percentage-of-AUM fees with fixed-fee arrangements. Core advisory services listed include financial planning, portfolio management for individuals, small businesses and institutions, selection of outside managers, and publication of periodic investor materials. The firm identifies as an active ESG investor and reports affiliations with accounting and law firms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 67%, Investment Grade Corp Bonds 14%, US Government Bonds 7%, State & Local Bonds 7%, Cash & Cash Equivalents 6%67%
  • Exchange Traded Equities67%
  • Investment Grade Corp Bonds14%
  • US Government Bonds7%
  • State & Local Bonds7%
  • Cash & Cash Equivalents6%

Owners & executives

1 of 1
  • Brian Lester

    Brian Lester

    Chief Investment OfficerCRD 3182010

Contacts

3 of 12
  • Michael Carrico

    Michael Carrico

    Wealth ManagerCRD 6616495

  • Matthew Gjevre

    Matthew Gjevre

    Financial PlannerCRD 8307903

  • Craig Cairns

    Craig Cairns

    PresidentCRD 2637602

Unlock 9 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 309

Active vs passive

$653M in ETFs

Passive

97%

$635M

Active

<1%

$18.3M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$77.1M208,47011.81%

Location

Primary office

Rochester, NY

Monroe

Location

Rochester, NY

Headquartered in Rochester, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
Monroe
Address
165 Culver Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth