RISE ADVISORS, LLC

RIASEC RegisteredEst. 2020
Total AUM
$441M
Discretionary
$417M
95% of AUM
Avg account
$326K
Accounts
1,354
Employees
9
Advisory reps
7

Firm details

Headquarters
ROCHESTER, New York
CRD number
309760
Registered since
July 16, 2020
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI53.56%
  • Individuals30.48%
  • Charitable Organizations14.99%
  • Corporations / Businesses0.98%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Rise Advisors, LLC is an independent registered investment adviser that operates as a capital allocator for both individual/family and institutional clients. The firm combines fee-based financial planning and portfolio management with insurance brokerage services. Its advisory mandate is primarily discretionary, and the firm offers a mix of charging models — percentage of assets under management, hourly fees and fixed fees — which allows flexibility across client types. Investment approach emphasizes a core-satellite mix: sizable allocations to public funds and ETFs form the core, while individual equities and third‑party alternative funds are used as satellite exposures. Rise Advisors provides pension consulting, selects outside managers when appropriate, and runs educational workshops — indicating a mix of in‑house portfolio construction and outsourced manager selection. The adviser is not positioned as an ESG investor and is classified as a single-state adviser in its regulatory filings.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 67%, Exchange Traded Equities 18%, Private Funds 8%, Cash & Cash Equivalents 5%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%67%
  • Public Funds/Mutual Funds67%
  • Exchange Traded Equities18%
  • Private Funds8%
  • Cash & Cash Equivalents5%
  • State & Local Bonds1%

Contacts

3 of 7
  • ZACHARY HARRINGTON

    Founding PartnerCRD 6199685

  • MARK JONES

    Founding PartnerCRD 4442200

  • Abigail Wilson

    ParaplannerCRD 8114215

Unlock 4 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 41

Active vs passive

$284M in ETFs

Passive

66%

$186M

Active

27%

$97.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD GROWTH INDEX FUND (VUG)VanguardPassiveLarge Growth$46.2M104,72816.29%

Location

Primary office

ROCHESTER, NY

MONROE

Location

ROCHESTER, NY

Headquartered in ROCHESTER, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
MONROE
Address
400 Linden Oaks
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth