Seneca Financial Advisors LLC

RIASEC RegisteredEst. 2010
Total AUM
$847M
Discretionary
$740M
87% of AUM
Avg account
$751K
Accounts
1,128
Employees
19
Advisory reps
7

Firm details

Headquarters
Rochester, New York
CRD number
152824
Registered since
February 8, 2010
Website
senecafinancialadvisors.com
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI90.36%
  • Individuals6.01%
  • Corporations / Businesses1.94%
  • Other1.69%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Seneca Financial Advisors LLC is an independent, privately owned registered investment adviser that acts as a capital allocator for both individual/family and institutional clients. The firm provides financial planning and portfolio management for individuals, small businesses and institutions, and it also selects outside managers when appropriate. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements. Seneca is not positioned as an active ESG investor and is not a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 88%, Exchange Traded Equities 10%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Private Funds 1%, Cash & Cash Equivalents 1%88%
  • Public Funds/Mutual Funds88%
  • Exchange Traded Equities10%
  • Non-Exchange Traded Equities1%
  • US Government Bonds1%
  • State & Local Bonds1%

Contacts

3 of 7
  • Zachary Erskine

    Zachary Erskine

    Managing Partner, Senior Wealth AdvisorCRD 5887117

  • Kimberly Merry

    Business ManagerCRD 7858742

  • Elizabeth Raabe

    Elizabeth Raabe

    Senior Wealth AdvisorCRD 1079353

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 48

Active vs passive

$330M in ETFs

Passive

86%

$282M

Active

0%

$47.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD DIVIDEND APPRECIATION INDEX FUND (VIG)Vanguard$32.3M150,2459.79%
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Location

Primary office

Rochester, NY

Monroe

Location

Rochester, NY

Headquartered in Rochester, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
Monroe
Address
100 S Clinton Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth