Seneca Financial Advisors LLC

RIASEC Registered

Total AUM

$847M

Discretionary

$740M

87% of AUM

Avg account

$751K

Accounts

1,128

Employees

Advisory reps

Firm details

Headquarters: Rochester, New York
CRD number: 152824
Registered since: February 8, 2010
Website: senecafinancialadvisors.com
Custodians: CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI90.36%
Individuals6.01%
Corporations / Businesses1.94%
Other1.69%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Seneca Financial Advisors LLC is an independent, owner-operated registered investment adviser that has been SEC-registered since 2010. The firm acts as a capital allocator for both individual/family and institutional clients, combining financial planning with discretionary and non-discretionary portfolio management. Typical service offerings include portfolio management for individuals, small businesses and institutions, written financial planning, and selection of third‑party advisers. Its fee arrangements are flexible—percentage of AUM, hourly charges, and fixed fees are used depending on the engagement. The firm does not identify as an active ESG investor.