PRENTICE WEALTH MANAGEMENT LLC
Firm details
- Headquarters
- ROCHESTER, New York
- CRD number
- 160052
- Registered since
- April 24, 2012
- Website
- www.prenticewealth.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Subscription Fees, Fixed Fees
- Client types
- Individuals73.35%
- HNWI23.26%
- Corporations / Businesses2.51%
- Other Investment Advisers0.6%
- Charitable Organizations0.28%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Prentice Wealth Management LLC is an independent, owner-operated RIA formed in 2012 that serves both individual/family and institutional clients. The firm offers traditional advisory services — financial planning and portfolio management for individuals, small businesses and institutions — and also performs selection-of-other-advisers work. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly, subscription and fixed-fee options. The firm describes itself as a capital allocator and identifies as an active ESG investor, indicating ESG considerations are part of its investment process.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds64%
- Exchange Traded Equities19%
- Investment Grade Corp Bonds8%
- Cash & Cash Equivalents5%
- Other2%
Owners & executives
1 of 1SHAWN TESORO
CIOCRD 2394286
Contacts
3 of 5WILLIAM PRENTICE
FounderCRD 3212474
Umbereen Mustafa
Wealth PlannerCRD 7930020
Anthony Vaccaro
Wealth Management AdvisorCRD 4384776
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 50Active vs passive
$419M in ETFs
73%
$305M
19%
$113M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE US AGGREGATE BOND ETF (AGG) | BlackRock | Passive | Intermediate Core Bond | $64.7M | 651,758 | 15.46% |
Location
ROCHESTER, NY
MONROE
Location
ROCHESTER, NY
Headquartered in ROCHESTER, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.
- Metro area
- Rochester-Batavia-Seneca Falls, NY
- Region
- Northeast
- County
- MONROE
- Address
- 1150 Penfield Rd
- Time zone
- ET (UTC-5)
- Office locations
Similar firms
HIGH FALLS ADVISORS, INC.
RIAROCHESTER, NY
RISE ADVISORS, LLC
RIAROCHESTER, NY
SENECA FINANCIAL ADVISORS LLC
RIAROCHESTER, NY
INDIANO CAPITAL MANAGEMENT
RIAROCHESTER, NY
WHITNEY & COMPANY
RIAROCHESTER, NY
NOVEM GROUP
RIAROCHESTER, NY