Prentice Wealth Management LLC
Firm details
- Headquarters
- Rochester, New York
- CRD number
- 160052
- Registered since
- April 24, 2012
- Website
- www.prenticewealth.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Subscription Fees, Fixed Fees
- Client types
- Individuals73.35%
- HNWI23.26%
- Corporations / Businesses2.51%
- Other Investment Advisers0.6%
- Charitable Organizations0.28%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Prentice Wealth Management LLC is an independent, individual-owned registered investment adviser that has been SEC-registered since 2012. The firm functions as a capital allocator for both individual/family and institutional clients and offers a mix of advisory services including financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, and the selection of outside advisers. Pricing is flexible and includes AUM-based fees alongside hourly, subscription and fixed-fee arrangements. The firm describes itself as an active ESG investor and operates under a multi-fee model while maintaining both discretionary and non-discretionary client relationships.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds64%
- Exchange Traded Equities19%
- Investment Grade Corp Bonds8%
- Cash & Cash Equivalents5%
- Other2%
Owners & executives
1 of 1
Shawn Tesoro
CIOCRD 2394286
Contacts
3 of 5
William Prentice
FounderCRD 3212474
Umbereen Mustafa
Wealth PlannerCRD 7930020
Anthony Vaccaro
Wealth Management AdvisorCRD 4384776
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 51Active vs passive
$455M in ETFs
73%
$332M
19%
$123M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE US AGGREGATE BOND ETF (AGG) | BlackRock | Passive | Intermediate Core Bond | $67.5M | 682,200 | 14.83% |
Location
Rochester, NY
Monroe
Location
Rochester, NY
Headquartered in Rochester, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.
- Metro area
- Rochester-Batavia-Seneca Falls, NY
- Region
- Northeast
- County
- Monroe
- Address
- 1150 Penfield Rd
- Time zone
- ET (UTC-5)
- Office locations
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