Principal Advised Services
Firm details
- Headquarters
- Des Moines, Iowa
- CRD number
- 297324
- Registered since
- December 14, 2018
- Website
- investors.principal.com
- Custodians
- APEX CLEARING CORPORATION
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Individuals93.69%
- HNWI6.31%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Principal Advised Services is an LLC that has been SEC‑registered since 2018 and serves individuals and families with financial planning and portfolio management for individuals and small businesses. The firm charges both percentage‑of‑AUM and fixed fees. Its snapshot lists the firm as unclassified, not a capital allocator, not an active ESG investor, and not a multi‑state adviser by designation. Ownership is recorded as a domestic entity and individual. The firm reports a range of industry affiliations, including broker‑dealer relationships, other registered investment advisers, commodity pool or trading activity (CPO/CTA), banking or thrift institutions, trust companies, insurance companies, and roles as sponsor or managing member for pooled investment vehicles and limited partnerships.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds98%
- Cash & Cash Equivalents2%
Owners & executives
3 of 6
Scott Christensen
President, Chief Executive OfficerCRD 6462933

Michael Murray
President and CEOCRD 2074275

Nancy Barnwell
Chief Supervision OfficerCRD 2574281
Contacts
3 of 236
Matthew Gooch
Investment Advisor RepresentativeCRD 7496074
Laura Fellows
Financial ConsultantCRD 6989698

Wales Dixon
Financial Counselor ICRD 7882948
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Des Moines, IA
Polk
Location
Des Moines, IA
Headquartered in Des Moines, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.
- Metro area
- Des Moines-Ames-West Des Moines, IA
- Region
- Midwest
- County
- Polk
- Address
- 655 9th St
- Time zone
- CT (UTC-6)
- Office locations
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