PETERSON FINANCIAL GROUP, INC.

RIASEC RegisteredEst. 2021
Total AUM
$299M
Discretionary
$287M
96% of AUM
Avg account
$220K
Accounts
1,359
Employees
11
Advisory reps
4

Firm details

Headquarters
DES MOINES, Iowa
CRD number
169519
Registered since
April 13, 2021
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals64.87%
  • HNWI32.95%
  • Pension & Profit Sharing Plans2.18%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Peterson Financial Group, Inc. is an independent registered investment adviser operating as a corporation and owned by an individual. The firm acts as a capital allocator for both individuals and families as well as select institutional clients, combining discretionary portfolio management with non-discretionary advisory services and financial planning. Its advisory menu includes portfolio management for individuals and small businesses, selection of other advisers and running educational seminars and workshops — indicating a blend of direct management and outsourced/manager-of-managers activity. Investment posture tilts toward public equities, with a clear preference for exchange-traded instruments. The firm lists equities as its primary asset preference and uses a mix of percentage-of-AUM and fixed-fee billing. Peterson Financial Group is not an active ESG investor and does not position itself as a multi-state adviser or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 81%, Public Funds/Mutual Funds 15%, Cash & Cash Equivalents 4%81%
  • Exchange Traded Equities81%
  • Public Funds/Mutual Funds15%
  • Cash & Cash Equivalents4%

Owners & executives

1 of 1
  • LINDA RICHARDSON

    Chief Operating OfficerCRD 2474443

Contacts

3 of 3
  • Richard Rademacher

    Associate AdvisorCRD 6575309

  • JARED STINES

    Associate AdvisorCRD 5896834

  • ERIC PETERSON

    FounderCRD 2559934

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 208

Active vs passive

$19.5M in ETFs

Passive

88%

$17.1M

Active

12%

$2.4M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES RUSSELL TOP 200 GROWTH ETF (IWY)BlackRockPassiveLarge Growth$2.4M10,76512.16%

Location

Primary office

DES MOINES, IA

POLK

Location

DES MOINES, IA

Headquartered in DES MOINES, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.

Metro area
Des Moines-Ames-West Des Moines, IA
Region
Midwest
County
POLK
Address
220 SW 9th St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth