WEST FINANCIAL ADVISORS, L.L.C.
Firm details
- Headquarters
- DES MOINES, Iowa
- CRD number
- 142265
- Registered since
- February 16, 2017
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- HNWI85.94%
- Individuals10.05%
- Pension & Profit Sharing Plans4%
- Services
- Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
West Financial Advisors, L.L.C. is an independent registered investment adviser that concentrates on serving individual and family clients through a mix of financial planning, portfolio management for individuals and small businesses, and client education via newsletters and seminars. The firm’s advisory model leans heavily on public funds and exchange-traded products rather than single-stock active bets: its filings show a clear tilt toward broad-market index exposure and mutual funds as the primary vehicle for client portfolios. West Financial Advisors charges a combination of percentage-of-AUM fees and hourly planning fees, which aligns with a dual focus on ongoing asset management and standalone planning engagements. The firm received recognition from Citywire in 2020 as part of its "50 Growers Across America" list, reflecting external attention to its growth trajectory. West Financial Advisors does not identify as an active ESG investor and is structured as a Limited Liability Company owned by an individual, operating as an independent RIA rather than as part of a broker-dealer or multi-state advisory network.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds96%
- Exchange Traded Equities3%
- Cash & Cash Equivalents1%
Owners & executives
1 of 1BRIAN WEST
Partner and Chief Investment OfficerCRD 5586417
Contacts
3 of 9Jackson West
Financial AnalystCRD 7330594
Abby Belvin
Financial PlannerCRD 6835588
Emilee Derifield
Financial PlannerCRD 6726678
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 79Active vs passive
$612M in ETFs
86%
$528M
12%
$83.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD 500 INDEX FUND (VOO) | Vanguard | Passive | Large Blend | $72.7M | 121,611 | 11.87% |
Location
DES MOINES, IA
POLK
Location
DES MOINES, IA
Headquartered in DES MOINES, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.
- Metro area
- Des Moines-Ames-West Des Moines, IA
- Region
- Midwest
- County
- POLK
- Address
- 111 E Grand Ave
- Time zone
- CT (UTC-6)
- Office locations
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