HIGH FALLS ADVISORS, INC.
Firm details
- Headquarters
- ROCHESTER, New York
- CRD number
- 108678
- Registered since
- May 4, 1989
- Website
- highfallsadvisors.com
- Custodians
- NATIONAL FINANCIAL SERVICES LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI65.92%
- Individuals32.7%
- Charitable Organizations0.88%
- Corporations / Businesses0.5%
- Services
- Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops
Firm profile
FINTRXOverview
High Falls Advisors, Inc. is an independent registered investment advisor that serves both individual and institutional clients with a mix of financial planning, portfolio management for individuals and small businesses, and educational programming. The firm blends a public-funds heavy core with targeted allocations to alternatives, and it identifies as an active ESG investor — suggesting integration of environmental, social or governance considerations into at least portions of its portfolios. Alongside advisory work, the firm also operates as an insurance broker and maintains an affiliation with a law firm, reflecting a broader client-service model that can include insurance placement and legal coordination. Investment activity centers on liquid public funds and ETFs as the primary implementation tools, complemented by external alternative managers for real estate and commodity exposure. Fee arrangements are flexible: percentage-of-AUM, hourly charges and fixed fees are all part of the firm’s structure, allowing it to work with a range of client situations from ongoing wealth management to project-based planning.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds85%
- Cash & Cash Equivalents8%
- Exchange Traded Equities7%
Owners & executives
1 of 1KENNETH BURKE
President and Chief Executive OfficerCRD 4497437
Contacts
3 of 10Steven Luan
Financial Advisor AssistantCRD 7704716
ANNRANDYL BEACH
Director of Client ServicesCRD 4637922
JENNIFER VOGLER
Executive Vice PresidentCRD 5043110
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 128Active vs passive
$505M in ETFs
75%
$378M
19%
$127M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE TOTAL USD BOND MARKET ETF (IUSB) | BlackRock | Passive | Intermediate Core Plus Bond | $44.2M | 949,545 | 8.75% |
Location
ROCHESTER, NY
MONROE
Location
ROCHESTER, NY
Headquartered in ROCHESTER, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.
- Metro area
- Rochester-Batavia-Seneca Falls, NY
- Region
- Northeast
- County
- MONROE
- Address
- 180 S Clinton Ave
- Time zone
- ET (UTC-5)
- Office locations
Similar firms
SENECA FINANCIAL ADVISORS LLC
RIAROCHESTER, NY
PRENTICE WEALTH MANAGEMENT LLC
RIAROCHESTER, NY
RISE ADVISORS, LLC
RIAROCHESTER, NY
WHITNEY & COMPANY
RIAROCHESTER, NY
NOVEM GROUP
RIAROCHESTER, NY
INDIANO CAPITAL MANAGEMENT
RIAROCHESTER, NY