HIGH FALLS ADVISORS, INC.

RIASEC RegisteredEst. 1989
Total AUM
$695M
Discretionary
$686M
99% of AUM
Avg account
$376K
Accounts
1,848
Employees
17
Advisory reps
11

Firm details

Headquarters
ROCHESTER, New York
CRD number
108678
Registered since
May 4, 1989
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI65.92%
  • Individuals32.7%
  • Charitable Organizations0.88%
  • Corporations / Businesses0.5%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

High Falls Advisors, Inc. is an independent registered investment advisor that serves both individual and institutional clients with a mix of financial planning, portfolio management for individuals and small businesses, and educational programming. The firm blends a public-funds heavy core with targeted allocations to alternatives, and it identifies as an active ESG investor — suggesting integration of environmental, social or governance considerations into at least portions of its portfolios. Alongside advisory work, the firm also operates as an insurance broker and maintains an affiliation with a law firm, reflecting a broader client-service model that can include insurance placement and legal coordination. Investment activity centers on liquid public funds and ETFs as the primary implementation tools, complemented by external alternative managers for real estate and commodity exposure. Fee arrangements are flexible: percentage-of-AUM, hourly charges and fixed fees are all part of the firm’s structure, allowing it to work with a range of client situations from ongoing wealth management to project-based planning.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 85%, Cash & Cash Equivalents 8%, Exchange Traded Equities 7%85%
  • Public Funds/Mutual Funds85%
  • Cash & Cash Equivalents8%
  • Exchange Traded Equities7%

Owners & executives

1 of 1
  • KENNETH BURKE

    President and Chief Executive OfficerCRD 4497437

Contacts

3 of 10
  • Steven Luan

    Financial Advisor AssistantCRD 7704716

  • ANNRANDYL BEACH

    Director of Client ServicesCRD 4637922

  • JENNIFER VOGLER

    Executive Vice PresidentCRD 5043110

Unlock 7 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 128

Active vs passive

$505M in ETFs

Passive

75%

$378M

Active

19%

$127M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE TOTAL USD BOND MARKET ETF (IUSB)BlackRockPassiveIntermediate Core Plus Bond$44.2M949,5458.75%

Location

Primary office

ROCHESTER, NY

MONROE

Location

ROCHESTER, NY

Headquartered in ROCHESTER, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
MONROE
Address
180 S Clinton Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth