GUARDIAN FINANCIAL PARTNERS, LLC

RIASEC RegisteredEst. 2017
Total AUM
$912M
Discretionary
$912M
100% of AUM
Avg account
$1M
Accounts
906
Employees
4
Advisory reps
8

Firm details

Headquarters
ORANGE, California
CRD number
287652
Registered since
April 28, 2017
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Pension & Profit Sharing Plans51.89%
  • HNWI35.91%
  • Individuals9.19%
  • Charitable Organizations1.8%
  • Corporations / Businesses1.21%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Guardian Financial Partners, LLC is an independent, SEC-registered investment adviser organized as an LLC and operating as a capital allocator for both individual/family and institutional clients. The firm provides financial planning, portfolio management for individuals, small businesses and institutions, pension consulting and the selection of third‑party advisers. Its fee arrangements include both percentage‑of‑AUM and fixed‑fee structures. Guardian does not identify as an active ESG investor and is not registered as a multi‑state adviser. Guardian also lists an insurance company affiliation and emphasizes using outside managers, which aligns with its role allocating client capital into external funds and strategies rather than building all strategies in‑house.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 61%, Exchange Traded Equities 22%, Investment Grade Corp Bonds 4%, Non-Exchange Traded Equities 3%, US Government Bonds 3%, Cash & Cash Equivalents 3%, Non-Investment Grade Corp Bonds 2%, State & Local Bonds 1%, Sovereign Bonds 1%61%
  • Public Funds/Mutual Funds61%
  • Exchange Traded Equities22%
  • Investment Grade Corp Bonds4%
  • Non-Exchange Traded Equities3%
  • US Government Bonds3%

Contacts

3 of 8
  • CASEY BARTELS

    Founding PartnerCRD 5312518

  • John Bodovitz

    SolicitorCRD 1197656

  • Norris Perez

    PrincipalCRD 7901678

Unlock 5 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 47

Active vs passive

$201M in ETFs

Passive

61%

$122M

Active

32%

$79M

ETFProviderStyleCategoryValueShares% of portfolio
JANUS HENDERSON SECURITIZED INCOME ETF (JSI) Janus HendersonActiveShort Term Bond$20.8M403,21210.36%

Location

Primary office

ORANGE, CA

ORANGE

Location

ORANGE, CA

Headquartered in ORANGE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
635 E Chapman Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth