CROSSROADS PLANNING

RIASEC Registered
Total AUM
$63.1M
Discretionary
$63.1M
100% of AUM
Avg account
$189K
Accounts
334
Employees
4
Advisory reps
2

Firm details

Headquarters
ORANGE, California
CRD number
277127
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI58.08%
  • Individuals41.92%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Crossroads Planning LLC operates as an independent registered investment adviser serving individual and family clients. The firm is owned by an individual and combines financial planning, portfolio management for individuals and small businesses, and educational workshops with professional accounting services. Its billing mixes asset-based fees with hourly and fixed-fee arrangements. Crossroads Planning does not position itself as a capital allocator and does not flag active ESG investing or multi-state advisory activity in its filings.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 95%, Public Funds/Mutual Funds 2%, Cash & Cash Equivalents 2%, Non-Exchange Traded Equities 1%95%
  • Exchange Traded Equities95%
  • Public Funds/Mutual Funds2%
  • Cash & Cash Equivalents2%
  • Non-Exchange Traded Equities1%

Contacts

2 of 2
  • TONY CHAN

    Registered Investment AdvisorCRD 6536170

  • GARRETT JONES

    Tax Advisor and Financial PlannerCRD 6386197

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ORANGE, CA

ORANGE

Location

ORANGE, CA

Headquartered in ORANGE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
765 The City Dr S
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth