GRAHAM & CO. ADVISORY, INC.

RIASEC Registered
Total AUM
$21.4M
Discretionary
$21.4M
100% of AUM
Avg account
$1.4M
Accounts
15
Employees
1
Advisory reps
1

Firm details

Headquarters
ORANGE, California
CRD number
123539
Custodians
RBC CAPITAL MARKETS, LLC
Fee structure
Percentage of AUM
Client types
  • HNWI84.25%
  • Individuals15.75%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Graham & Co Advisory, Inc. is a small adviser that manages portfolios for individuals, families and small businesses while operating as a registered representative of a broker-dealer. The firm charges fees as a percentage of assets under management and runs client relationships on a discretionary basis. Investment activity shows a clear preference for exchange-traded equities and ETFs as the primary building blocks of client portfolios, supplemented by mutual funds and insurance products where appropriate. The firm does not identify as an active ESG investor and is structured as an individually owned corporation. Portfolio construction appears focused on liquid, exchange-traded instruments for core exposure, with supplemental allocations to income- and alternative-oriented strategies. Because the adviser custodizes most assets at a major brokerage and acts as a registered rep, clients receive a mix of managed account oversight and access to broker-dealer products when appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 93%, Public Funds/Mutual Funds 7%93%
  • Exchange Traded Equities93%
  • Public Funds/Mutual Funds7%

Owners & executives

1 of 1
  • BRUCE GRAHAM

    President, CEOCRD 2563258

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ORANGE, CA

ORANGE

Location

ORANGE, CA

Headquartered in ORANGE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
1700 W Katella Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth