KEEP IT SIMPLE FINANCIAL PLANNING

RIASEC Registered
Total AUM
$71.2M
Discretionary
$71.2M
100% of AUM
Avg account
$255K
Accounts
279
Employees
2
Advisory reps
1

Firm details

Headquarters
ORANGE, California
CRD number
269826
Custodians
BETTERMENT
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals60.44%
  • HNWI39.56%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Keep It Simple Financial Planning is an independent registered investment adviser organized as a limited liability company and owned by an individual. The firm serves individual and family clients and bills through a mix of percentage-of-AUM, hourly, and fixed fees. Its advisory services include comprehensive financial planning, portfolio management for individuals and small businesses, selection of other advisers, pension consulting services, and educational seminars and workshops. The firm is identified as a capital allocator and does not position itself as an active ESG investor or a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 99%, Exchange Traded Equities 1%99%
  • Public Funds/Mutual Funds99%
  • Exchange Traded Equities1%

Contacts

1 of 1
  • Jason Hamilton

    Financial PlannerCRD 6573433

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ORANGE, CA

ORANGE

Location

ORANGE, CA

Headquartered in ORANGE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
134 S Glassell St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth