EQUITABLE ADVISORS, LLC

Broker-DealerFINRA MemberEst. 1978
Total AUM
$42.5B
Discretionary
$21.1B
50% of AUM
Accounts
94,626
Employees
5,674
Advisory reps
5,398
Brokerage reps
5,656

Firm details

Headquarters
New York, New York
CRD number
6627
Registered since
September 22, 1978
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI75.13%
  • Individuals21.6%
  • Corporations / Businesses1.49%
  • Pension & Profit Sharing Plans1.17%
  • Charitable Organizations0.61%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Equitable Advisors, LLC operates primarily as an insurance-affiliated broker-dealer that also provides a range of advisory services. The firm offers financial planning and portfolio management for individual clients, small businesses and institutions, along with pension consulting, selection of other advisers, and educational seminars. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee structures. The firm does not self-identify as an active ESG investor. The business combines traditional broker-dealer distribution with advisory capabilities and access to third-party managers, reflecting an emphasis on both retail client servicing and institutional relationships. Product use spans public mutual funds and ETFs, annuities, and a variety of third-party alternative strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 76%, Exchange Traded Equities 16%, Cash & Cash Equivalents 3%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%, Other 1%76%
  • Public Funds/Mutual Funds76%
  • Exchange Traded Equities16%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%
  • State & Local Bonds1%

Owners & executives

3 of 61
  • MARK SWARTZ

    President, CEOCRD 718241

  • BRIAN PATTERSON

    CEO, Founder & Managing PartnerCRD 3238574

  • MICHAEL KALAPOS

    Planning CoordinatorCRD 5951690

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Contacts

3 of 5337
  • Christian Schneider

    Registered RepresentativeCRD 7228234

  • Glenn Swafford

    Financial AdvisorCRD 7011265

  • WILLIAM COFFEY

    Senior Client Service AssociateCRD 6183542

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 1,213

Active vs passive

$15.5B in ETFs

Passive

83%

$12.9B

Active

14%

$2.7B

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO QQQ TRUST SERIES 1 (QQQ)InvescoPassiveLarge Growth$414M676,4642.66%

Location

Primary office

New York, NY

NEW YORK

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
NEW YORK
Address
1345 Avenue of the Americas
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth