EMERSON EQUITY LLC

Broker-DealerFINRA MemberEst. 2021
Total AUM
$322M
Discretionary
$215M
67% of AUM
Accounts
682
Employees
343
Advisory reps
222
Brokerage reps
228

Firm details

Headquarters
SAN MATEO, California
CRD number
130032
Registered since
April 16, 2021
Custodians
CHARLES SCHWAB & CO., INC., PERSHING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals57.53%
  • HNWI40.22%
  • Corporations / Businesses1.29%
  • Pension & Profit Sharing Plans0.97%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Emerson Equity LLC is an SEC-registered limited liability company that operates as an independent broker-dealer and insurance broker while also providing investment advisory services. The firm markets itself to individual and family clients and functions as a capital allocator, deploying third-party managers alongside in-house solutions. Advisory offerings emphasize financial planning, portfolio management for individuals and small businesses, manager selection, and educational workshops. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements. Emerson Equity does not present itself as an ESG-focused investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Non-Exchange Traded Equities 19%, Private Funds 14%, Cash & Cash Equivalents 5%, Public Funds/Mutual Funds 4%, US Government Bonds 2%, State & Local Bonds 1%, Other 1%54%
  • Exchange Traded Equities54%
  • Non-Exchange Traded Equities19%
  • Private Funds14%
  • Cash & Cash Equivalents5%
  • Public Funds/Mutual Funds4%

Owners & executives

3 of 14
  • PAUL GETTY

    President, CEOCRD 6470002

  • MELISSA BARALL

    Chief Operations OfficerCRD 6973413

  • SEAN SNYDER

    Chief Strategy OfficerCRD 1860842

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Contacts

3 of 208
  • DANIEL PIKULA

    Registered RepresentativeCRD 2563165

  • JAMES YOO

    Managing Director and Head of Wealth ManagementCRD 4640401

  • Maxwell Luria

    Internal WholesalerCRD 7390535

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAN MATEO, CA

SAN MATEO

Location

SAN MATEO, CA

Headquartered in SAN MATEO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN MATEO
Address
155 Bovet Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth