Whalen Financial

RIASEC RegisteredEst. 2021
Total AUM
$223M
Discretionary
$223M
100% of AUM
Avg account
$270K
Accounts
825
Employees
10
Advisory reps
5

Firm details

Headquarters
Las Vegas, Nevada
CRD number
311869
Registered since
January 4, 2021
Custodians
CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI59.69%
  • Individuals39.27%
  • Corporations / Businesses0.79%
  • Charitable Organizations0.25%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Whalen Financial is an independent registered investment adviser, SEC-registered since 2021 and owned by an individual. The firm serves both individual/family and institutional clients and bills using a mix of AUM-based fees and fixed fees. Its advisory services include financial planning, portfolio management for individuals and small businesses, and the selection of other advisers — the latter reflecting a capital allocator role. Whalen Financial does not identify as an active ESG investor and is not presented as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 32%, US Government Bonds 4%, Cash & Cash Equivalents 4%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds32%
  • US Government Bonds4%
  • Cash & Cash Equivalents4%

Contacts

3 of 5
  • Kim Dang

    Kim Dang

    Director of OperationsCRD 6751208

  • Luke Perry

    Luke Perry

    Portfolio AnalystCRD 7999270

  • Vanessa Medina

    Vanessa Medina

    Servicing AdvisorCRD 6885054

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 45

Active vs passive

$73.5M in ETFs

Passive

78%

$57.4M

Active

21%

$16.1M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES 0-1 YEAR TREASURY BOND ETF (SHV)BlackRockPassiveUltrashort Bond$8.6M77,95111.70%

Location

Primary office

Las Vegas, NV

Clark

Location

Las Vegas, NV

Headquartered in Las Vegas, NV, anchoring the Las Vegas-Henderson, NV metro in the West.

Metro area
Las Vegas-Henderson, NV
Region
West
County
Clark
Address
7160 Rafael Rivera Way
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth