WHALEN FINANCIAL

RIASEC RegisteredEst. 2021
Total AUM
$223M
Discretionary
$223M
100% of AUM
Avg account
$270K
Accounts
825
Employees
10
Advisory reps
5

Firm details

Headquarters
LAS VEGAS, Nevada
CRD number
311869
Registered since
January 4, 2021
Custodians
CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI59.69%
  • Individuals39.27%
  • Corporations / Businesses0.79%
  • Charitable Organizations0.25%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Whalen Financial is an independent registered investment adviser founded and SEC-registered in 2021 and owned by an individual principal. The firm serves both individuals and families as well as institutional clients, offering fee models tied to a percentage of assets under management and fixed-fee arrangements. Core advisory services are financial planning, portfolio management for individuals and small businesses, and the selection of other advisers. The firm identifies itself as a capital allocator. Whalen Financial does not present itself as an active ESG investor, is not a multi-state adviser, and does not act as a pension consultant or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 32%, US Government Bonds 4%, Cash & Cash Equivalents 4%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds32%
  • US Government Bonds4%
  • Cash & Cash Equivalents4%

Contacts

3 of 5
  • Kim Dang

    Director of OperationsCRD 6751208

  • Luke Perry

    Portfolio AnalystCRD 7999270

  • Vanessa Medina

    Servicing AdvisorCRD 6885054

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 40

Active vs passive

$68.3M in ETFs

Passive

75%

$50.9M

Active

25%

$17.3M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES 0-1 YEAR TREASURY BOND ETF (SHV)BlackRockPassiveUltrashort Bond$9.4M85,49113.82%

Location

Primary office

LAS VEGAS, NV

CLARK

Location

LAS VEGAS, NV

Headquartered in LAS VEGAS, NV, anchoring the Las Vegas-Henderson, NV metro in the West.

Metro area
Las Vegas-Henderson, NV
Region
West
County
CLARK
Address
7160 Rafael Rivera Way
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth