SIMS CAPITAL MANAGEMENT LLC

RIASEC RegisteredEst. 2007
Total AUM
$56.4M
Discretionary
$56.4M
100% of AUM
Avg account
$3.3M
Accounts
17
Employees
2
Advisory reps
2

Firm details

Headquarters
MILWAUKEE, Wisconsin
CRD number
129398
Registered since
January 12, 2007
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Other
Client types
  • Investment Companies84.12%
  • Individuals15.88%
Services
Portfolio Management for IndividualsPortfolio Management for Investment Companies

Firm profile

FINTRX

Overview

Sims Capital Management LLC is a small, SEC-registered advisory firm operating as a limited liability company and owned by an individual. The firm provides discretionary portfolio management for high-net-worth individuals, small businesses and investment companies, with a fee model that includes a percentage-of-AUM component. Since its SEC registration in 2007, the firm has focused on managing concentrated, account-level portfolios rather than acting as a broad capital allocator or offering pension consulting. The adviser is not positioned as an ESG specialist and does not report multi-state adviser activity. Investment activity centers on separately managed accounts and exchange-traded instruments. The firm runs discretionary strategies across client accounts, prioritizing liquid, exchange-traded equities as a primary building block within its SMA sleeve. Advisory work for investment companies indicates experience handling pooled investment structures in addition to individual and family accounts.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 49%, Public Funds/Mutual Funds 41%, Cash & Cash Equivalents 10%49%
  • Exchange Traded Equities49%
  • Public Funds/Mutual Funds41%
  • Cash & Cash Equivalents10%

Contacts

2 of 2
  • DAVID SIMS

    PresidentCRD 4741924

  • LUKE SIMS

    ChairmanCRD 4742361

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MILWAUKEE, WI

MILWAUKEE

Location

MILWAUKEE, WI

Headquartered in MILWAUKEE, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
MILWAUKEE
Address
225 E Mason St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth