Baird Principal Group Management Company II, LLC
Firm details
- Headquarters
- Milwaukee, Wisconsin
- CRD number
- 292786
- Registered since
- May 14, 2018
- Website
- www.rwbaird.com
- Fee structure
- Percentage of AUM, Performance Based Fees
- Client types
- Investment Companies100%
- Services
- Portfolio Management for Pooled Investment Vehicles
Firm profile
FINTRXOverview
Baird Principal Group Management Company II, LLC is an institutional registered investment adviser formed in 2018 and organized as a limited liability company. The firm’s stated advisory activity centers on portfolio management for pooled investment vehicles, and its client base is institutional. It charges both a percentage-of-assets-under-management fee and performance-based fees, consistent with managing private funds or pooled structures. The firm is not positioned as a capital allocator and does not identify as an active ESG investor, a multi-state adviser, or a pension consultant. Regulatory and business affiliations reported for the organization include roles across dealer/adviser/trust/insurance channels and functions such as broker-dealer, registered municipal advisor, CPO/CTA, trust company, insurance company, and real estate broker; it also acts as sponsor, general partner, or managing member of pooled investment vehicles. The record indicates a related-adviser relationship within a broader organizational group.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Owners & executives
3 of 3
Steven Booth
Chairman & CEOCRD 2147388

Angela Marie Palmer
Chief Compliance OfficerCRD 4915568
Terrance Maxwell
Chief Financial Officer & Managing DirectorCRD 1463158
Contacts
3 of 3
Paul Schultz
Managing DirectorCRD 1965163

John Neis
PrincipalCRD 3126593

Gordon Pan
PresidentCRD 2085716
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 852Active vs passive
$25.4B in ETFs
87%
$22.1B
11%
$3.3B
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD TAX-MANAGED FUNDS (VEA) | Vanguard | Passive | Foreign Large Blend | $1.6B | 22,461,369 | 6.29% |
Location
Milwaukee, WI
Milwaukee
Location
Milwaukee, WI
Headquartered in Milwaukee, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.
- Metro area
- Milwaukee-Racine-Waukesha, WI
- Region
- Midwest
- County
- Milwaukee
- Address
- 777 E Wisconsin Ave
- Time zone
- CT (UTC-6)
- Office locations
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