Baird Principal Group Management Company II, LLC

RIASEC RegisteredEst. 2018
Total AUM
$81.7M
Discretionary
$81.7M
100% of AUM
Avg account
$81.7M
Accounts
1
Employees
3
Advisory reps
6

Firm details

Headquarters
Milwaukee, Wisconsin
CRD number
292786
Registered since
May 14, 2018
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Investment Companies100%
Services
Portfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Baird Principal Group Management Company II, LLC is organized as an LLC and has been SEC-registered since 2018. The firm serves institutional clients and operates as an advisory manager for pooled investment vehicles, acting in sponsor/GP and managing-member capacities for those vehicles. Its typical fee arrangement combines a percentage-of-AUM charge with performance-based fees, consistent with fund-management economics. The adviser is identified as a related adviser to other entities and is not designated as an active ESG investor or a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Owners & executives

3 of 3
  • Steven Booth

    Steven Booth

    Chairman & CEOCRD 2147388

  • Angela Marie Palmer

    Angela Marie Palmer

    Chief Compliance OfficerCRD 4915568

  • Terrance Maxwell

    Terrance Maxwell

    Chief Financial Officer & Managing DirectorCRD 1463158

Contacts

3 of 3
  • Paul Schultz

    Paul Schultz

    Managing DirectorCRD 1965163

  • John Neis

    John Neis

    PrincipalCRD 3126593

  • Gordon Pan

    Gordon Pan

    PresidentCRD 2085716

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 823

Active vs passive

$21.9B in ETFs

Passive

88%

$19.2B

Active

10%

$2.7B

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TAX-MANAGED FUNDS (VEA)VanguardPassiveForeign Large Blend$1.4B21,484,1146.27%

Location

Primary office

Milwaukee, WI

Milwaukee

Location

Milwaukee, WI

Headquartered in Milwaukee, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
Milwaukee
Address
777 E Wisconsin Ave
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth