Baird Principal Group Management Company, LLC

RIASEC RegisteredEst. 2023
Total AUM
$83.7M
Discretionary
$83.7M
100% of AUM
Avg account
$83.7M
Accounts
1
Employees
3
Advisory reps
6

Firm details

Headquarters
Milwaukee, Wisconsin
CRD number
326646
Registered since
August 2, 2023
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Investment Companies100%
Services
Portfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Baird Principal Group Management Company, LLC is organized as an institutional registered investment adviser that registered with the SEC in 2023. The firm serves institutional clients and provides portfolio management specifically for pooled investment vehicles. Its fee arrangements include both a percentage-of-AUM component and performance-based fees, consistent with management of private funds or similar pooled structures. The firm is a related adviser and is owned by a combination of a domestic entity and individuals. It does not describe itself as a capital allocator, is not positioned as an active ESG investor, and is not registered as a multi-state adviser. Industry affiliations listed alongside the firm indicate connections across brokerage, advisory, municipal advisory, commodities (CPO/CTA), trust, insurance, pension consulting, real estate brokerage, and roles as sponsor/GP/managing member of pooled vehicles.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Owners & executives

3 of 3
  • Steven Booth

    Steven Booth

    Chairman & CEOCRD 2147388

  • Angela Marie Palmer

    Angela Marie Palmer

    Chief Compliance OfficerCRD 4915568

  • Terrance Maxwell

    Terrance Maxwell

    Chief Financial Officer & Managing DirectorCRD 1463158

Contacts

3 of 3
  • Gordon Pan

    Gordon Pan

    PresidentCRD 2085716

  • Paul Schultz

    Paul Schultz

    Managing DirectorCRD 1965163

  • John Neis

    John Neis

    PrincipalCRD 3126593

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Milwaukee, WI

Milwaukee

Location

Milwaukee, WI

Headquartered in Milwaukee, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
Milwaukee
Address
777 E Wisconsin Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth