Baird Principal Group Management Company, LLC

RIASEC RegisteredEst. 2023
Total AUM
$83.7M
Discretionary
$83.7M
100% of AUM
Avg account
$83.7M
Accounts
1
Employees
3
Advisory reps
6

Firm details

Headquarters
Milwaukee, Wisconsin
CRD number
326646
Registered since
August 2, 2023
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Investment Companies100%
Services
Portfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Baird Principal Group Management Company, LLC is a privately held limited liability company registered with the SEC in 2023 and organized as an institutional RIA that serves institutional clients. Its advisory mandate is focused on portfolio management for pooled investment vehicles, and the firm reports charging both a percentage-of-AUM fee and performance-based fees. The firm is not classified as an active ESG investor and is not positioned as a multi-state or pension consultant adviser. Corporate relationships appear complex: the entity is listed as a related adviser and is affiliated with a range of industry roles that include broker-dealer activity, municipal advisory, commodity pool/operator capabilities, trust and insurance company relationships, real estate brokerage, and sponsor/GP or managing-member responsibilities for pooled investment vehicles.

Assets & Accounts

Investments & Alternatives

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Owners & executives

3 of 3
  • Steven Booth

    Steven Booth

    Chairman & CEOCRD 2147388

  • Terrance Maxwell

    Terrance Maxwell

    Chief Financial Officer & Managing DirectorCRD 1463158

  • Angela Marie Palmer

    Angela Marie Palmer

    Chief Compliance OfficerCRD 4915568

Contacts

3 of 3
  • Paul Schultz

    Paul Schultz

    Managing DirectorCRD 1965163

  • John Neis

    John Neis

    PrincipalCRD 3126593

  • Gordon Pan

    Gordon Pan

    PresidentCRD 2085716

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Milwaukee, WI

Milwaukee

Location

Milwaukee, WI

Headquartered in Milwaukee, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
Milwaukee
Address
777 E Wisconsin Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth