ALLISON & COMPANY FINANCIAL COUNSELORS, LLC

RIASEC Registered
Total AUM
$52.5M
Discretionary
$48.6M
93% of AUM
Avg account
$1.1M
Accounts
46
Employees
1
Advisory reps
1

Firm details

Headquarters
MILWAUKEE, Wisconsin
CRD number
129665
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI99.14%
  • Individuals0.86%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Allison & Company Financial Counselors, LLC is an independent registered investment adviser that focuses on serving individual and family clients. The firm offers comprehensive financial planning, discretionary portfolio management for individuals and small businesses, and the selection of third‑party advisers when clients require specialized management. Its fee model combines a percentage‑of‑AUM structure with hourly billing for planning work, which supports both ongoing investment relationships and consultative engagements. Investment activity is tilted toward equities: the firm reports a clear preference for exchange‑listed securities and uses managed accounts as its primary vehicle. Allison & Company is not an active ESG investor and operates on a relatively concentrated client roster, which supports a higher‑touch, customized management approach. The firm also acts as a capital allocator when it deems third‑party strategies appropriate for client objectives.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 64%, Cash & Cash Equivalents 31%, US Government Bonds 2%, State & Local Bonds 2%, Investment Grade Corp Bonds 1%64%
  • Exchange Traded Equities64%
  • Cash & Cash Equivalents31%
  • US Government Bonds2%
  • State & Local Bonds2%
  • Investment Grade Corp Bonds1%

Contacts

1 of 1
  • REBEKAH ALLISON

    OwnerCRD 2021452

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MILWAUKEE, WI

MILWAUKEE

Location

MILWAUKEE, WI

Headquartered in MILWAUKEE, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
MILWAUKEE
Address
207 E Buffalo St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth