PHOENIX WEALTH ADVISORS INC.

RIASEC RegisteredEst. 2001
Total AUM
$641M
Discretionary
$610M
95% of AUM
Avg account
$403K
Accounts
1,593
Employees
8
Advisory reps
8

Firm details

Headquarters
CHAPEL HILL, North Carolina
CRD number
118412
Registered since
December 14, 2001
Custodians
RAYMOND JAMES & ASSOCIATES, INC., RAYMOND JAMES TRUST COMPANY OF NH
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI65.67%
  • Individuals30.72%
  • Corporations / Businesses1.95%
  • Pension & Profit Sharing Plans1.41%
  • Banking / Thrift Institutions0.24%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Phoenix Wealth Advisors Inc. is an independent registered investment adviser that has been SEC-registered since 2001 and operates as an individual-owned corporation. The firm positions itself as a capital allocator for both individual and institutional clients, offering a mix of financial planning, portfolio management and adviser-selection services. Its advisory model combines fee-for-service billing (percentage of AUM, hourly and fixed fees) with discretionary portfolio management for most client relationships. Investment activity shows a clear emphasis on liquid public markets — notably broad use of ETFs and mutual funds — while maintaining active access to third-party alternative managers for private markets and hedge strategies. The firm reports no active ESG focus and is not classified as a multi-state or newly formed adviser. Phoenix Wealth Advisors also provides pension consulting services and can advise on the selection of other advisers, indicating a hybrid advisory role that includes manager sourcing and oversight.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 43%, Exchange Traded Equities 31%, Non-Exchange Traded Equities 12%, Cash & Cash Equivalents 8%, Other 4%, State & Local Bonds 2%, Private Funds 1%43%
  • Public Funds/Mutual Funds43%
  • Exchange Traded Equities31%
  • Non-Exchange Traded Equities12%
  • Cash & Cash Equivalents8%
  • Other4%

Owners & executives

1 of 1
  • Malcolm Migel

    Chief Compliance OfficerCRD 7708762

Contacts

3 of 7
  • Kelly Ward

    Wealth Planning AssociateCRD 4056006

  • MARK RHOADES

    Managing PartnerCRD 5098868

  • ALLISON FRY

    Wealth Planning AssociateCRD 6322195

Unlock 4 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 45

Active vs passive

$159M in ETFs

Passive

59%

$94M

Active

39%

$64.8M

ETFProviderStyleCategoryValueShares% of portfolio
JPMORGAN ULTRA-SHORT INCOME ETF (JPST)JP MorganActiveUltrashort Bond$32.7M646,84420.61%

Location

Primary office

CHAPEL HILL, NC

ORANGE

Location

CHAPEL HILL, NC

Headquartered in CHAPEL HILL, NC, anchoring the Raleigh-Durham-Cary, NC metro in the South.

Metro area
Raleigh-Durham-Cary, NC
Region
South
County
ORANGE
Address
100 Europa Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth