LIFEMARK SECURITIES CORP.

Broker-DealerFINRA MemberEst. 2007
Total AUM
$425M
Discretionary
$425M
100% of AUM
Accounts
1,053
Employees
78
Advisory reps
166
Brokerage reps
78

Firm details

Headquarters
ROCHESTER, New York
CRD number
16204
Registered since
October 17, 2007
Custodians
NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals58.14%
  • HNWI41.86%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Lifemark Securities Corp. is an independent broker-dealer organized as a corporation and owned by an individual. It has been SEC-registered since 2007 and positions itself as a capital allocator for individual and family clients. The firm provides broker-dealer services alongside advisory work that includes financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. Its fee mix includes percentage-of-AUM billing as well as hourly and fixed-fee arrangements, reflecting a hybrid approach to client engagements. Lifemark does not identify as an active ESG investor in the disclosed profile.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 83%, Exchange Traded Equities 12%, Cash & Cash Equivalents 5%83%
  • Public Funds/Mutual Funds83%
  • Exchange Traded Equities12%
  • Cash & Cash Equivalents5%

Owners & executives

3 of 6
  • GREG MORABITO

    Chief Executive OfficerCRD 1777509

  • EDWARD GORDON

    President, CEOCRD 2130514

  • JAMES PRISCO

    President and Chief Operating OfficerCRD 2653402

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Contacts

3 of 160
  • Oral Smith

    Senior Investment AdvisorCRD 2497004

  • KAMLESH VASWANI

    Managing PartnerCRD 2410459

  • ALEX SCHOENBRUN

    Registered RepresentativeCRD 6154993

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ROCHESTER, NY

MONROE

Location

ROCHESTER, NY

Headquartered in ROCHESTER, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
MONROE
Address
400 W Metro Park
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth