HILLTOP FINANCIAL ADVISORS

RIASEC Registered
Total AUM
$24.5M
Discretionary
$24.5M
100% of AUM
Avg account
$111K
Accounts
220
Employees
1
Advisory reps
1

Firm details

Headquarters
MILWAUKEE, Wisconsin
CRD number
274030
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI51.85%
  • Individuals48.15%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Hilltop Financial Advisors is a small independent registered investment adviser that focuses on serving individual and family clients through financial planning and portfolio management. The firm operates as an LLC under individual ownership and delivers fee-based advice via a mix of percentage-of-AUM, hourly and fixed-fee arrangements. Its advisory mandate is almost entirely discretionary, indicating the firm manages client portfolios on a day-to-day basis within agreed guidelines. Investment activity shows a clear tilt toward pooled public funds rather than direct-securities-only strategies. The firm is not an active ESG investor and does not operate as a multi-state or pension consultant adviser. Service delivery is oriented to personal wealth management for households and small-business owners rather than institutional or large-family-office mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Exchange Traded Equities 40%, US Government Bonds 5%, State & Local Bonds 2%, Cash & Cash Equivalents 2%51%
  • Public Funds/Mutual Funds51%
  • Exchange Traded Equities40%
  • US Government Bonds5%
  • State & Local Bonds2%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • ERIK KROLL

    Financial PlannerCRD 5672537

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MILWAUKEE, WI

MILWAUKEE

Location

MILWAUKEE, WI

Headquartered in MILWAUKEE, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
MILWAUKEE
Address
9000 W Chester St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth