SIMPLICITY FINANCIAL, LLC

Overview

Simplicity Financial, LLC is a small, independent registered investment adviser that serves individuals and families with a mix of financial planning, portfolio management and adviser-selection services. The firm operates as an accounting and advisory practice, which suggests an integrated approach to tax-aware planning and investment oversight. It identifies as a capital allocator and provides pension consulting and selection of other advisers, indicating it commonly places client assets with third-party managers rather than running large in‑house proprietary strategies. Investment activity is concentrated in pooled public funds—primarily mutual funds—rather than direct-stock or heavy ETF sleeve management. The firm is not an active ESG investor and does not operate as a multi-state adviser. Fee arrangements include percentage of assets under management, fixed fees and other fee structures, allowing flexibility for smaller account relationships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices