BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC

RIASEC RegisteredEst. 2015
Total AUM
$22.4M
Discretionary
$22.4M
100% of AUM
Avg account
$22.4M
Accounts
1
Employees
3
Advisory reps
6

Firm details

Headquarters
MILWAUKEE, Wisconsin
CRD number
269982
Registered since
August 21, 2015
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Investment Companies100%
Services
Portfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Baird Principal Group Management Company I, LLC is an SEC-registered limited liability company formed in 2015 that provides portfolio management for pooled investment vehicles to institutional clients. The firm operates as a related adviser within a broader sponsor structure and performs advisory and sponsor/GP roles across pooled vehicles, which suggests its primary activity is managing and administering collective investment vehicles rather than running retail advisory relationships. The firm charges a combination of percentage-of-AUM fees and performance-based fees, aligning compensation with both asset scale and investment outcomes. It is not an active ESG investor and does not operate as a multi-state adviser. Its regulatory and business affiliations extend across broker-dealer, other investment adviser, registered municipal advisor, commodity pool/CTA, trust company, insurance company, pension consultant and real estate broker roles, indicating a mix of product distribution, fiduciary and sponsor responsibilities around pooled products.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Owners & executives

3 of 3
  • STEVEN BOOTH

    Chairman & CEOCRD 2147388

  • ANGELA MARIE PALMER

    Chief Compliance OfficerCRD 4915568

  • TERRANCE MAXWELL

    Chief Financial Officer & Managing DirectorCRD 1463158

Contacts

3 of 3
  • JOHN NEIS

    PrincipalCRD 3126593

  • PAUL SCHULTZ

    Managing DirectorCRD 1965163

  • GORDON PAN

    PresidentCRD 2085716

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MILWAUKEE, WI

MILWAUKEE

Location

MILWAUKEE, WI

Headquartered in MILWAUKEE, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
MILWAUKEE
Address
777 E Wisconsin Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth