Friday Financial

RIASEC Registered

Total AUM

$409M

Discretionary

$409M

100% of AUM

Avg account

$494K

Accounts

829

Employees

9

Advisory reps

32

Firm details

Headquarters: Dubuque, Iowa
CRD number: 329748
Registered since: February 9, 2024
Website: www.fridayfi.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM
Client types: HNWI81.44%
Individuals14.5%
Corporations / Businesses3.11%
Charitable Organizations0.95%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Friday Financial is an independent, advisor-owned wealth manager that combines fee-based portfolio management with insurance brokerage and financial planning. The firm serves both individuals/families and institutional clients, charging a percentage-of-AUM fee. It also acts as a capital allocator and performs selection of third-party advisers on behalf of clients. Friday Financial is registered with the SEC (registered in 2024).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

CRM & tech providers

TAMPs used

Clients

Client base

Client personas

Asset composition

Public Funds/Mutual Funds69%
State & Local Bonds17%
Exchange Traded Equities6%
US Government Bonds2%
Cash & Cash Equivalents2%

Owners & executives

1 of 1

Katie Thomas
President, CEOCRD 5890905

Contacts

3 of 31

Nicholas Heiar
Vice PresidentCRD 5720762
Jon Thoms
PrincipalCRD 5902822
Gregory Burbach
Investment Advisor RepresentativeCRD 4347989

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Wealth teams

Newly hired reps

Recent M&A activity

Recent filings

Awards

ETF holdings

1 of 95

Active vs passive

$521M in ETFs

Passive

78%

$405M

Active

20%

$116M

ETF	Provider	Style	Category	Value	Shares	% of portfolio
ISHARES CORE S&P TOTAL US STOCK MARKET ETF (ITOT)	BlackRock	Passive	Large Blend	$108M	650,357	20.82%

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Primary office

Dubuque, IA

Dubuque

Location

Dubuque, IA

Headquartered in Dubuque, IA, in the Midwest of the United States.

Region: Midwest
County: Dubuque
Address: 600 Star Brewery Dr
Time zone: CT (UTC-6)
Office locations

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