FRIDAY FINANCIAL

RIASEC RegisteredEst. 2024
Total AUM
$409M
Discretionary
$409M
100% of AUM
Avg account
$494K
Accounts
829
Employees
9
Advisory reps
7

Firm details

Headquarters
DUBUQUE, Iowa
CRD number
329748
Registered since
February 9, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI81.44%
  • Individuals14.5%
  • Corporations / Businesses3.11%
  • Charitable Organizations0.95%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Friday Financial is an independent, individually owned Registered Investment Advisor that registered with the SEC in 2024. The firm operates as a fee-based advisor charging a percentage of assets under management and serves both individual/family and institutional clients. Advisory services listed include financial planning, portfolio management for individuals, small businesses and institutions, and the selection of other advisers. The firm also conducts insurance brokerage activities alongside its advisory business. Friday Financial identifies as a capital allocator and does not list itself as an active ESG investor or a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 69%, State & Local Bonds 17%, Exchange Traded Equities 6%, US Government Bonds 2%, Cash & Cash Equivalents 2%, Non-Exchange Traded Equities 1%, Investment Grade Corp Bonds 1%, Private Funds 1%, Other 1%69%
  • Public Funds/Mutual Funds69%
  • State & Local Bonds17%
  • Exchange Traded Equities6%
  • US Government Bonds2%
  • Cash & Cash Equivalents2%

Contacts

3 of 7
  • JEREMY GERARDY

    ​Retirement Plan SpecialistCRD 7119047

  • Alexander Timp

    Associate Wealth ManagerCRD 7965565

  • MATTHEW PILLARD

    Wealth AdvisorCRD 5934603

Unlock 4 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 87

Active vs passive

$297M in ETFs

Passive

74%

$220M

Active

24%

$76.9M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P TOTAL US STOCK MARKET ETF (ITOT)BlackRockPassiveLarge Blend$66.2M464,60422.29%

Location

Primary office

DUBUQUE, IA

DUBUQUE

Location

DUBUQUE, IA

Headquartered in DUBUQUE, IA, in the Midwest of the United States.

Region
Midwest
County
DUBUQUE
Address
600 Star Brewery Dr
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth