WISER WEALTH MANAGEMENT, INC

RIASEC RegisteredEst. 2021
Total AUM
$514M
Discretionary
$502M
98% of AUM
Avg account
$344K
Accounts
1,491
Employees
11
Advisory reps
6

Firm details

Headquarters
MARIETTA, Georgia
CRD number
125282
Registered since
March 31, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.7%
  • Individuals27.99%
  • Pension & Profit Sharing Plans2.32%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Wiser Wealth Management, Inc. is an independent registered investment adviser that provides financial planning and portfolio management primarily to individuals, families and small businesses, with some institutional work. The firm uses a fee mix that includes percentage-of-AUM, hourly and fixed-fee engagements. Registered with the SEC in 2021 and owned by an individual, Wiser Wealth favors public funds and mutual funds as the core building blocks of client portfolios while supplementing those core exposures with third-party alternative managers. Investment activity shows a strong tilt toward broad public-market exposure delivered through ETFs and mutual funds, with the Vanguard 500 Index Fund occupying the largest position in its reported portfolio. The adviser is not an active ESG investor and does not operate as a capital allocator; instead, it allocates to outside managers for alternative strategies such as real estate, commodities, digital currency and oil & gas. Advisory services are focused on tailored financial planning and discretionary portfolio management for individual and family clients, as well as small business accounts.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Exchange Traded Equities 9%, Cash & Cash Equivalents 4%87%
  • Public Funds/Mutual Funds87%
  • Exchange Traded Equities9%
  • Cash & Cash Equivalents4%

Contacts

3 of 6
  • William Medcalf

    Senior Financial Planning AssociateCRD 7572226

  • CASEY SMITH

    PresidentCRD 4141592

  • Andrea Brannen

    VP of OperationsCRD 8054653

Unlock 3 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 30

Active vs passive

$443M in ETFs

Passive

86%

$379M

Active

14%

$63.3M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$146M244,10732.94%

Location

Primary office

MARIETTA, GA

COBB

Location

MARIETTA, GA

Headquartered in MARIETTA, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
COBB
Address
125 Church St NE
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth