BAER WEALTH MANAGEMENT

RIASEC RegisteredEst. 2020
Total AUM
$335M
Discretionary
$335M
100% of AUM
Avg account
$533K
Accounts
628
Employees
2
Advisory reps
3

Firm details

Headquarters
MARIETTA, Georgia
CRD number
150555
Registered since
May 8, 2020
Custodians
CHARLES SCHWAB & CO., INC., ASCENSUS TRUST, ADP BROKER-DEALER, INC.
Fee structure
Percentage of AUM
Client types
  • HNWI73.25%
  • Pension & Profit Sharing Plans14.12%
  • Individuals10.26%
  • Corporations / Businesses1.53%
  • Charitable Organizations0.84%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Baer Wealth Management is an independent registered investment adviser that manages customized portfolios for individuals, families and select institutional clients. The firm operates on a percentage-of-assets fee model and combines portfolio management with financial planning and insurance brokerage capabilities. Its advisory scope covers personal and small business wealth management as well as investment programs for businesses or institutions and pension consulting, indicating a mix of household and institutional mandates. Investment activity is centered on publicly available pooled products, with the firm favoring mutual funds and other public funds as the primary vehicle for implementing asset allocation and manager exposure. Baer Wealth Management also directs portions of client capital into third-party alternative fund managers across real estate, commodities and oil & gas, signaling a willingness to use non-correlated and income-oriented strategies alongside traditional equities and fixed income. The firm does not identify as an active ESG investor and is structured as a limited liability company under individual ownership.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 83%, Exchange Traded Equities 10%, US Government Bonds 5%, Non-Exchange Traded Equities 1%, Cash & Cash Equivalents 1%83%
  • Public Funds/Mutual Funds83%
  • Exchange Traded Equities10%
  • US Government Bonds5%
  • Non-Exchange Traded Equities1%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • MOLLY BAER

    Managing MemberCRD 6368474

  • Lisa Helin

    Personal Wealth AdvisorCRD 7898852

  • KENNETH BAER

    Senior Wealth Manager, Managing PartnerCRD 4808528

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

MARIETTA, GA

COBB

Location

MARIETTA, GA

Headquartered in MARIETTA, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
COBB
Address
101 Village Pkwy NE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth