BAER WEALTH MANAGEMENT
Firm details
- Headquarters
- MARIETTA, Georgia
- CRD number
- 150555
- Registered since
- May 8, 2020
- Website
- www.baerwealth.com
- Custodians
- CHARLES SCHWAB & CO., INC., ASCENSUS TRUST, ADP BROKER-DEALER, INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI73.25%
- Pension & Profit Sharing Plans14.12%
- Individuals10.26%
- Corporations / Businesses1.53%
- Charitable Organizations0.84%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting
Firm profile
FINTRXOverview
Baer Wealth Management is an independent registered investment adviser that manages customized portfolios for individuals, families and select institutional clients. The firm operates on a percentage-of-assets fee model and combines portfolio management with financial planning and insurance brokerage capabilities. Its advisory scope covers personal and small business wealth management as well as investment programs for businesses or institutions and pension consulting, indicating a mix of household and institutional mandates. Investment activity is centered on publicly available pooled products, with the firm favoring mutual funds and other public funds as the primary vehicle for implementing asset allocation and manager exposure. Baer Wealth Management also directs portions of client capital into third-party alternative fund managers across real estate, commodities and oil & gas, signaling a willingness to use non-correlated and income-oriented strategies alongside traditional equities and fixed income. The firm does not identify as an active ESG investor and is structured as a limited liability company under individual ownership.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds83%
- Exchange Traded Equities10%
- US Government Bonds5%
- Non-Exchange Traded Equities1%
- Cash & Cash Equivalents1%
Contacts
3 of 3MOLLY BAER
Managing MemberCRD 6368474
Lisa Helin
Personal Wealth AdvisorCRD 7898852
KENNETH BAER
Senior Wealth Manager, Managing PartnerCRD 4808528
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
MARIETTA, GA
COBB
Location
MARIETTA, GA
Headquartered in MARIETTA, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- COBB
- Address
- 101 Village Pkwy NE
- Time zone
- ET (UTC-5)
- Office locations
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