Wealth Enhancement Advisory Services, LLC

RIASEC RegisteredEst. 2001
Total AUM
$122B
Discretionary
$94.3B
77% of AUM
Avg account
$551K
Accounts
221,892
Employees
1,700
Advisory reps
988

Firm details

Headquarters
Plymouth, Minnesota
CRD number
116407
Registered since
December 21, 2001
Website
www.wealthenhancement.com
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals59.16%
  • HNWI32.18%
  • Pension & Profit Sharing Plans4.87%
  • Other1.64%
  • Corporations / Businesses1.47%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Wealth Enhancement Advisory Services, LLC is an independent, privately held wealth management firm organized as an LLC and registered with the SEC since 2001. The firm serves a mix of individual and family clients alongside institutional relationships and positions itself as a capital allocator that blends financial planning with portfolio management, pension consulting, manager selection and client education. Its fee arrangements include percentage-of-assets, hourly and fixed-fee engagements, and it reports being an active ESG investor. The firm has been repeatedly recognized by industry publications, appearing on Barron's Top 100 RIA lists across multiple years, and earning placements from outlets such as Forbes, Financial Times, FA Magazine, Citywire and AdvisorHub between 2020 and 2026.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 56%, Exchange Traded Equities 30%, Cash & Cash Equivalents 6%, US Government Bonds 2%, State & Local Bonds 2%, Investment Grade Corp Bonds 2%, Private Funds 1%, Other 1%56%
  • Public Funds/Mutual Funds56%
  • Exchange Traded Equities30%
  • Cash & Cash Equivalents6%
  • US Government Bonds2%
  • State & Local Bonds2%

Owners & executives

3 of 12

  • Eric Weiss

    Chief Growth OfficerCRD 1730660

  • Aisling Carroll-transom

    Aisling Carroll-transom

    Chief Partnership OfficerCRD 2894186

  • Jonathan Butters

    Chief Business Development OfficerCRD 4017438

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Contacts

3 of 976
  • Jeffrey Hockert

    Jeffrey Hockert

    Senior Vice President, Financial AdvisorCRD 2510513

  • Andrew Reinhardt

    Andrew Reinhardt

    Associate Financial AdvisorCRD 7208501

  • David Hogans

    David Hogans

    Financial AdvisorCRD 6957840

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 1,600

Active vs passive

$36.2B in ETFs

Passive

70%

$25.5B

Active

24%

$10.8B

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$3.6B4,791,4539.99%
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Location

Primary office

Plymouth, MN

Hennepin

Location

Plymouth, MN

Headquartered in Plymouth, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
Hennepin
Address
505 Highway 169 N
Time zone
CT (UTC-6)
Office locations

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