Wealth Enhancement Advisory Services, LLC

RIASEC Registered
Total AUM
$122B
Discretionary
$94.3B
77% of AUM
Avg account
$551K
Accounts
221,892
Employees
1,700
Advisory reps
1,032

Firm details

Headquarters
Plymouth, Minnesota
CRD number
116407
Registered since
December 21, 2001
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals59.16%
  • HNWI32.18%
  • Pension & Profit Sharing Plans4.87%
  • Other1.64%
  • Corporations / Businesses1.47%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Wealth Enhancement Advisory Services, LLC is an independent registered investment advisor organized as an LLC and registered with the SEC in 2001. The firm serves a mix of individuals and families as well as institutional clients, operating as a capital allocator that blends advisory and planning services with access to third‑party managers. Core services listed include financial planning, portfolio management for individuals and small businesses, pension consulting and selection of other advisers, plus educational seminars and workshops. Fee arrangements include percentage of AUM, hourly and fixed fees, and other structures. The firm identifies as an active ESG investor and maintains industry relationships across broker‑dealer, trust company, insurance company and adviser channels. Wealth Enhancement has been recognized repeatedly in industry rankings, including appearances in Barron’s Top 100 RIA lists (2021–2025), Forbes’ Top RIA lists (2022–2024), Financial Times Top 300 (2020) and other trade outlets.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 56%, Exchange Traded Equities 30%, Cash & Cash Equivalents 6%, US Government Bonds 2%, State & Local Bonds 2%, Investment Grade Corp Bonds 2%, Private Funds 1%, Other 1%56%
  • Public Funds/Mutual Funds56%
  • Exchange Traded Equities30%
  • Cash & Cash Equivalents6%
  • US Government Bonds2%
  • State & Local Bonds2%

Owners & executives

3 of 11
  • Brian Vnak

    Brian Vnak

    Chief Advisory OfficerCRD 5087016

  • Michelle Brownstein

    Michelle Brownstein

    Chief Development OfficerCRD 5621809

  • Jeffrey Dekko

    Jeffrey Dekko

    Chief Executive OfficerCRD 4648018

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Contacts

3 of 1021
  • Gary Williamson

    Gary Williamson

    Senior Vice President, Financial AdvisorCRD 5658776

  • Deborah Grose

    Deborah Grose

    Senior Vice President, Financial AdvisorCRD 5659145

  • Kimberly Day

    Kimberly Day

    Vice President, Financial AdvisorCRD 5678952

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 1,715

Active vs passive

$39.7B in ETFs

Passive

68%

$26.8B

Active

24%

$12.9B

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$3.9B5,062,8589.87%

Location

Primary office

Plymouth, MN

Hennepin

Location

Plymouth, MN

Headquartered in Plymouth, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
Hennepin
Address
505 Highway 169 N
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth