NORTHCREST ASSET MANAGEMENT

RIASEC RegisteredEst. 2021
Total AUM
$4.3B
Discretionary
$4.3B
100% of AUM
Avg account
$1.3M
Accounts
3,355
Employees
12
Advisory reps
6

Firm details

Headquarters
PLYMOUTH, Minnesota
CRD number
300366
Registered since
May 14, 2021
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • Other Investment Advisers100%

Firm profile

FINTRX

Overview

Northcrest Asset Management is organized as a limited liability company and registered with the SEC in 2021. The firm bills clients on a percentage-of-assets-under-management basis. Public filings list the owner type as a combination of a domestic entity and an individual. Northcrest reports it is not a capital allocator, is not an active ESG investor, and does not identify as a multi-state or pension-focused adviser. Filings also indicate affiliations across the financial services ecosystem: broker‑dealer relationships, other registered investment adviser linkages, trust company connections, and ties to an insurance company. Those affiliations suggest the firm operates with access to custody, brokerage and trust infrastructure beyond a stand‑alone RIA setup.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Investment Grade Corp Bonds 15%, State & Local Bonds 4%, Cash & Cash Equivalents 3%, Public Funds/Mutual Funds 2%, Other 1%75%
  • Exchange Traded Equities75%
  • Investment Grade Corp Bonds15%
  • State & Local Bonds4%
  • Cash & Cash Equivalents3%
  • Public Funds/Mutual Funds2%

Owners & executives

3 of 4
  • JOSEPH DIECKHAUS

    Chief Compliance OfficerCRD 5374613

  • KELLY WINDORSKI

    Chief Financial OfficerCRD 3211118

  • JEFFREY DEKKO

    Chief Executive OfficerCRD 4648018

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Contacts

2 of 2
  • ELIZABETH FURCHT

    SecretaryCRD 5778785

  • JAMES CAHN

    Chair of the Investment CommitteeCRD 6052512

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 135

Active vs passive

$350M in ETFs

Passive

78%

$273M

Active

18%

$76.7M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$19.6M29,8455.59%

Location

Primary office

PLYMOUTH, MN

HENNEPIN

Location

PLYMOUTH, MN

Headquartered in PLYMOUTH, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
HENNEPIN
Address
505 Highway 169 N
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth