GEN Financial Management Inc.

RIASEC Registered
Total AUM
$332M
Discretionary
$317M
96% of AUM
Avg account
$284K
Accounts
1,170
Employees
3
Advisory reps
4

Firm details

Headquarters
Plymouth, Minnesota
CRD number
110179
Registered since
August 2, 2000
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI82.41%
  • Individuals16.6%
  • Charitable Organizations0.99%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of Periodicals

Firm profile

FINTRX

Overview

GEN Financial Management Inc. is an independent, corporation-structured registered investment adviser that has been SEC-registered since 2000. The firm is owner-operated and positions itself as a capital allocator serving individual and family clients. Its fee model blends percentage-of-AUM billing with fixed fees. Core service lines disclosed on the ADV include financial planning, portfolio management for individuals and small businesses, pension consulting, manager selection (selection of other advisers), and the publication of periodicals or newsletters. The firm does not identify as an active ESG investor and does not report multi-state adviser status.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 88%, Exchange Traded Equities 4%, Cash & Cash Equivalents 4%, Derivatives 2%, US Government Bonds 1%, State & Local Bonds 1%88%
  • Public Funds/Mutual Funds88%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents4%
  • Derivatives2%
  • US Government Bonds1%

Contacts

3 of 4
  • Bryan Vancura

    Bryan Vancura

    Financial AdvisorCRD 5884275

  • Eric Moleski

    Eric Moleski

    PresidentCRD 1886880

  • Joshua Moklestad

    Joshua Moklestad

    Financial AdvisorCRD 6935264

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 43

Active vs passive

$180M in ETFs

Passive

66%

$119M

Active

15%

$60.8M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US LARGE-CAP ETF (SCHX)SchwabPassiveLarge Blend$27.7M922,98015.40%

Location

Primary office

Plymouth, MN

Hennepin

Location

Plymouth, MN

Headquartered in Plymouth, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
Hennepin
Address
10810 Old County Road 15
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth