GEN Financial Management Inc.

RIASEC RegisteredEst. 2000

Total AUM

$332M

Discretionary

$317M

96% of AUM

Avg account

$284K

Accounts

1,170

Employees

Advisory reps

Firm details

Headquarters: Plymouth, Minnesota
CRD number: 110179
Registered since: August 2, 2000
Website: www.genfinancial.com
Custodians: CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Fixed Fees
Client types: HNWI82.41%
Individuals16.6%
Charitable Organizations0.99%
Services: Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of Periodicals

Firm profile

FINTRX

Overview

GEN Financial Management Inc. is an independent, corporation-structured registered investment adviser that has been SEC-registered since 2000. The firm serves individual and family clients and operates as a capital allocator, combining financial planning and portfolio management with select advisory services such as manager selection and periodic publications. Its fee arrangements include both percentage-of-AUM billing and fixed fees. GEN does not identify as an active ESG investor. Service lines listed in firm materials include financial planning, portfolio management for individuals and small businesses, selection of other advisers and publication of periodic newsletters or reports. The firm’s approach emphasizes public fund and mutual fund allocations as core building blocks, supplemented by third-party alternative exposure.