WAYFINDING FINANCIAL, LLC

RIASEC RegisteredEst. 2020
Total AUM
$353M
Discretionary
$353M
100% of AUM
Avg account
$382K
Accounts
925
Employees
5
Advisory reps
2

Firm details

Headquarters
LYNNWOOD, Washington
CRD number
306208
Registered since
February 7, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI76.56%
  • Individuals23.23%
  • Charitable Organizations0.17%
  • Corporations / Businesses0.05%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Wayfinding Financial, LLC is an independent, SEC-registered registered investment adviser formed as an LLC in 2020. The firm is individually owned and serves both individual/family and institutional clients. Its advisory services, as reported, include financial planning, portfolio management for individuals and small businesses, and pension consulting services. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements. The firm does not identify as an active ESG investor, and it is not listed as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 54%, Exchange Traded Equities 30%, Cash & Cash Equivalents 8%, State & Local Bonds 7%, Investment Grade Corp Bonds 1%54%
  • Public Funds/Mutual Funds54%
  • Exchange Traded Equities30%
  • Cash & Cash Equivalents8%
  • State & Local Bonds7%
  • Investment Grade Corp Bonds1%

Contacts

2 of 2
  • TRENT O'NEAL

    Partner and CCOCRD 5633010

  • CATHIE ARTHURS

    Partner, AdvisorCRD 5073528

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 62

Active vs passive

$145M in ETFs

Passive

44%

$63.9M

Active

51%

$80.9M

ETFProviderStyleCategoryValueShares% of portfolio
PIMCO ACTIVE BOND EXCHANGE-TRADED FUND (BOND)PIMCOActiveIntermediate Core Plus Bond$15.3M165,91710.57%

Location

Primary office

LYNNWOOD, WA

SNOHOMISH

Location

LYNNWOOD, WA

Headquartered in LYNNWOOD, WA, anchoring the Seattle-Tacoma, WA metro in the West.

Metro area
Seattle-Tacoma, WA
Region
West
County
SNOHOMISH
Address
19020 33rd Ave W
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth