WALLER FINANCIAL COACHING

RIASEC Registered
Total AUM
$90.9M
Discretionary
$90.9M
100% of AUM
Avg account
$197K
Accounts
461
Employees
2
Advisory reps
2

Firm details

Headquarters
CHICO, California
CRD number
172701
Custodians
BETTERMENT, FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI93.22%
  • Individuals5.79%
  • Charitable Organizations0.98%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Waller Financial Coaching is an independent registered investment adviser that serves both individual and family clients as well as select institutional relationships. The firm operates as a capital allocator, managing discretionary portfolios and selecting external managers when appropriate. Its advisory services center on financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers rather than running a large lineup of proprietary products. Investment activity is oriented around pooled public funds as the core of client portfolios, supplemented by allocations to external alternative managers for diversification and return enhancement. The firm charges on a percentage‑of‑AUM basis and also uses fixed fees for some engagements, reflecting a mix of relationship and project pricing. Waller Financial Coaching is not positioned as an ESG‑focused adviser and does not identify as a multi‑state or pension consultant practice.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 100%100%
  • Public Funds/Mutual Funds100%

Contacts

2 of 2
  • JUSTIN WALLER

    FiduciaryCRD 3098675

  • DEBORAH WALLER

    ShareholderCRD 6388816

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

CHICO, CA

BUTTE

Location

CHICO, CA

Headquartered in CHICO, CA, in the West of the United States.

Region
West
County
BUTTE
Address
55 Independence Cir
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth