Pruneyard Financial Group, Inc.

RIASEC RegisteredEst. 2001

Total AUM

$90.9M

Discretionary

$90.1M

99% of AUM

Avg account

$491K

Accounts

185

Employees

Advisory reps

Firm details

Headquarters: Cupertino, California
CRD number: 117378
Registered since: November 14, 2001
Website: pruneyardfinancial.com
Custodians: FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM
Client types: HNWI80.91%
Individuals18.13%
Pension & Profit Sharing Plans0.74%
Corporations / Businesses0.22%
Services: Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Pruneyard Financial Group, Inc. is a small, independent registered investment adviser organized as a corporation and SEC-registered since 2001. Owned by an individual, the firm serves both individuals and families as well as some institutional clients. Its core services are financial planning and portfolio management for individuals and small businesses, delivered on a fee basis calculated as a percentage of assets under management. The firm also lists accounting among its business activities, suggesting integrated tax or bookkeeping capabilities alongside advice. It does not identify as an active ESG investor and is not described as a multi-state adviser.