Voya Financial Advisors, Inc.

Broker-DealerFINRA MemberEst. 1994

Total AUM

$3.9B

Discretionary

$69.7M

2% of AUM

Accounts

16,337

Employees

638

Advisory reps

994

Brokerage reps

638

Firm details

Headquarters: Windsor, Connecticut
CRD number: 2882
Registered since: July 11, 1994
Website: www.voya.com
Custodians: PERSHING LLC, VOYA FINANCIAL ADVISORS, INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types: Individuals58.47%
HNWI41.28%
Corporations / Businesses0.24%
Charitable Organizations0.01%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Voya Financial Advisors, Inc. operates as a corporate insurance broker-dealer that combines brokerage and insurance distribution with advisory services for both individual/family and institutional clients. The firm provides a mix of financial planning, portfolio management for individuals, small businesses and institutions, selection of third‑party advisers, and educational seminars. Its revenue model includes fees based on a percentage of assets under management as well as hourly and fixed fees, and it continues to transact on a commission basis through its broker-dealer operations. Regulatory history dates back to 1994. The firm is not positioned as a capital allocator—it relies on third‑party products and managers—and it does not identify as an active ESG investor. Industry affiliations listed alongside its broker-dealer role include relationships with banks, trust companies, insurance companies and other adviser and sponsor roles, reflecting a broad institutional ecosystem rather than a single-family office model.