VOYA FINANCIAL ADVISORS, INC.

Broker-DealerFINRA MemberEst. 1994
Total AUM
$3.9B
Discretionary
$69.7M
2% of AUM
Accounts
16,337
Employees
638
Advisory reps
959
Brokerage reps
638

Firm details

Headquarters
Windsor, Connecticut
CRD number
2882
Registered since
July 11, 1994
Custodians
PERSHING LLC, VOYA FINANCIAL ADVISORS, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • Individuals58.47%
  • HNWI41.28%
  • Corporations / Businesses0.24%
  • Charitable Organizations0.01%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Voya Financial Advisors, Inc. operates as a broker-dealer and insurance broker that also provides advisory services. The firm serves individual and family clients as well as institutional relationships, offering financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, selection of third‑party advisers, and educational seminars. Its revenue model includes percentage‑of‑AUM fees alongside hourly, fixed fees and commission arrangements. The firm is not positioned as an alternative capital allocator and is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 53%, Exchange Traded Equities 44%, Cash & Cash Equivalents 2%, Investment Grade Corp Bonds 1%53%
  • Public Funds/Mutual Funds53%
  • Exchange Traded Equities44%
  • Cash & Cash Equivalents2%
  • Investment Grade Corp Bonds1%

Owners & executives

3 of 8
  • MARY GRAHAM

    Chief Operating OfficerCRD 5043914

  • PAUL FRANCO

    Adjunct InstructorCRD 2476444

  • JAMES MURFEE

    President and CEOCRD 1765445

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Contacts

3 of 951
  • Gary Ritterstein

    Registered RepresentativeCRD 8144337

  • MATTHEW WITTEN

    Investment Adviser RepresentativeCRD 5456145

  • ROBERT LAFERRIERE

    Investment Adviser RepresentativeCRD 6032343

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 50

Active vs passive

$849M in ETFs

Passive

99%

$840M

Active

0%

$9.3M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD LARGE-CAP INDEX FUND (VV)VanguardPassiveLarge Blend$212M728,16724.98%

Location

Primary office

Windsor, CT

HARTFORD

Location

Windsor, CT

Headquartered in Windsor, CT, anchoring the Hartford-East Hartford, CT metro in the Northeast.

Metro area
Hartford-East Hartford, CT
Region
Northeast
County
HARTFORD
Address
1 Orange Way
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth