TRUST ADVISORY GROUP LTD

RIASEC RegisteredEst. 1994
Total AUM
$314M
Discretionary
$314M
100% of AUM
Avg account
$396K
Accounts
792
Employees
22
Advisory reps
29

Firm details

Headquarters
Birmingham, Alabama
CRD number
106926
Registered since
July 25, 1994
Custodians
STONEX FINANCIAL INC., CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI68.4%
  • Individuals31.58%
  • Corporations / Businesses0.03%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Trust Advisory Group Ltd is a fee-based wealth manager that serves both individual and institutional clients with a mix of financial planning, discretionary portfolio management and adviser selection. The firm acts as a capital allocator, routing client capital into liquid equity strategies that dominate its managed sleeves while also using third-party managers for alternative exposures. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements, which supports both ongoing portfolio management relationships and project-based planning work. Investment activity centers on exchange-traded equities as the primary building block for portfolios, complemented by mutual funds for diversified exposures and annuities where insurance solutions are appropriate. The firm identifies itself as an active ESG investor, which suggests ESG-screening and thematic tilts are incorporated into security selection and ETF choices. Trust Advisory Group Ltd also provides pension consulting and selection-of-other-advisers services, indicating regular use of external sub-advisors and specialist managers when clients need niche strategies or private-market access. The firm maintains industry affiliations that broaden product and distribution options — including broker-dealer and insurance relationships — which supports access to both traditional asset management and sponsored alternative product platforms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 41%, Public Funds/Mutual Funds 34%, Private Funds 14%, State & Local Bonds 4%, Cash & Cash Equivalents 4%, US Government Bonds 2%, Investment Grade Corp Bonds 1%41%
  • Exchange Traded Equities41%
  • Public Funds/Mutual Funds34%
  • Private Funds14%
  • State & Local Bonds4%
  • Cash & Cash Equivalents4%

Owners & executives

3 of 9
  • WILLIAM MCCANCE

    President and CEOCRD 1382957

  • JAY CARTER

    Chief Executive OfficerCRD 2412541

  • MARCUS RICHARDSON

    Chief Operating OfficerCRD 3037932

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Contacts

3 of 20
  • ROBERT KELLY

    Registered RepresentativeCRD 5899947

  • PETER CAHILL

    Registered RepresentativeCRD 2891582

  • PEGGY ROMERO

    Registered RepresentativeCRD 6227087

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Birmingham, AL

JEFFERSON

Location

Birmingham, AL

Headquartered in Birmingham, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
JEFFERSON
Address
2 Perimeter Park S
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth