STRAUSS FINANCIAL GROUP
Firm details
- Headquarters
- Birmingham, Alabama
- CRD number
- 310512
- Registered since
- September 17, 2020
- Website
- www.straussfinancial.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- Individuals88.04%
- HNWI10.87%
- Charitable Organizations1.09%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Strauss Financial Group operates as an independent registered investment adviser focused on financial planning and portfolio management for individuals, families and small businesses. Registered with the SEC in 2020, the firm combines fee-based asset management with hourly financial planning engagements, signaling a hybrid advice model that serves both ongoing investment relationships and project-based planning work. Its client base spans individual and family wealth as well as select institutional relationships, and the adviser does not position itself as an ESG-focused or pension consulting specialist. Investment activity centers on public market pooled vehicles—chiefly mutual funds—supplemented by third‑party alternative fund allocations. That mix suggests a construction philosophy that leans on external managers and commingled funds for core exposure while using alternative managers to add non‑correlated sources of return and income. Custody concentration at a major broker‑dealer custodian supports a model built around scalable fund-based portfolios rather than large numbers of direct equity positions.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds70%
- Exchange Traded Equities25%
- Other3%
- Private Funds2%
Owners & executives
1 of 1JOHN STRAUSS
CEO & PresidentCRD 6258773
Contacts
2 of 2JOHN STRAUSS
Vice PresidentCRD 734420
HEIDI STRAUSS
Investment Advisor RepresentativeCRD 1257403
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Birmingham, AL
JEFFERSON
Location
Birmingham, AL
Headquartered in Birmingham, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.
- Metro area
- Birmingham-Hoover-Talladega, AL
- Region
- South
- County
- JEFFERSON
- Address
- 1800 International Park Dr
- Time zone
- CT (UTC-6)
- Office locations
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