STRAUSS FINANCIAL GROUP

RIASEC RegisteredEst. 2020
Total AUM
$276M
Discretionary
$276M
100% of AUM
Avg account
$345K
Accounts
800
Employees
6
Advisory reps
3

Firm details

Headquarters
Birmingham, Alabama
CRD number
310512
Registered since
September 17, 2020
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals88.04%
  • HNWI10.87%
  • Charitable Organizations1.09%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Strauss Financial Group operates as an independent registered investment adviser focused on financial planning and portfolio management for individuals, families and small businesses. Registered with the SEC in 2020, the firm combines fee-based asset management with hourly financial planning engagements, signaling a hybrid advice model that serves both ongoing investment relationships and project-based planning work. Its client base spans individual and family wealth as well as select institutional relationships, and the adviser does not position itself as an ESG-focused or pension consulting specialist. Investment activity centers on public market pooled vehicles—chiefly mutual funds—supplemented by third‑party alternative fund allocations. That mix suggests a construction philosophy that leans on external managers and commingled funds for core exposure while using alternative managers to add non‑correlated sources of return and income. Custody concentration at a major broker‑dealer custodian supports a model built around scalable fund-based portfolios rather than large numbers of direct equity positions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Exchange Traded Equities 25%, Other 3%, Private Funds 2%70%
  • Public Funds/Mutual Funds70%
  • Exchange Traded Equities25%
  • Other3%
  • Private Funds2%

Owners & executives

1 of 1
  • JOHN STRAUSS

    CEO & PresidentCRD 6258773

Contacts

2 of 2
  • JOHN STRAUSS

    Vice PresidentCRD 734420

  • HEIDI STRAUSS

    Investment Advisor RepresentativeCRD 1257403

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

Birmingham, AL

JEFFERSON

Location

Birmingham, AL

Headquartered in Birmingham, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
JEFFERSON
Address
1800 International Park Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth