Truist Advisory Services, Inc.
Firm details
- Headquarters
- Atlanta, Georgia
- CRD number
- 283390
- Registered since
- May 18, 2016
- Website
- www.truist.com
- Custodians
- NATIONAL FINANCIAL SERVICES LLC, TRUIST INVESTMENT SERVICES, INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI61.53%
- Individuals29.79%
- Corporations / Businesses7.09%
- Other1.36%
- Charitable Organizations0.08%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of Periodicals
Firm profile
FINTRXOverview
Truist Advisory Services, Inc. is a corporate SEC-registered investment adviser (registered in 2016) that serves both individual and institutional clients. The firm operates under a mix of percentage-of-AUM and fixed-fee billing and offers a range of advisory services, including financial planning, discretionary portfolio management for individuals, small businesses and institutions, selection of third‑party advisers, and publication of periodic investment commentary. The firm’s filing indicates it is not an active ESG investor and is not designated as a multi-state adviser in its regulatory snapshot. The adviser is set up as a domestic entity with individual ownership elements noted in its profile. It is classified in available records as unclassified and does not report acting as a capital allocator or pension consultant. The firm’s business activities span client-focused portfolio management and other advisory functions rather than serving solely as a product sponsor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities62%
- Public Funds/Mutual Funds25%
- US Government Bonds4%
- State & Local Bonds4%
- Non-Exchange Traded Equities2%
Owners & executives
3 of 6
Yvonne Pridemore
Chief Administrative OfficerCRD 4281100

Keith Lerner
Chief Investment OfficerCRD 2961603

Tonya Tyson
COOCRD 1987448
Contacts
3 of 1975Derek Yerdon
Investment CounselorCRD 5639945

Juan Ayala
Vice PresidentCRD 5644306

Ryan Hannegan
Vice President, Premier BankerCRD 5654444
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Atlanta, GA
Fulton
Location
Atlanta, GA
Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- Fulton
- Address
- 303 Peachtree St Ne
- Time zone
- ET (UTC-5)
- Office locations
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