HB WEALTH

RIASEC RegisteredEst. 2021
Total AUM
$30.2B
Discretionary
$26.9B
89% of AUM
Avg account
$1.2M
Accounts
26,148
Employees
325
Advisory reps
165

Firm details

Headquarters
Atlanta, Georgia
CRD number
316731
Registered since
November 5, 2021
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI72.22%
  • Corporations / Businesses14.89%
  • Individuals4.75%
  • Charitable Organizations4.16%
  • Pooled Investment Vehicles2.85%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

HB Wealth is an independent registered investment adviser organized as an LLC and SEC-registered since 2021. The firm serves both individual and institutional clients and positions itself as a capital allocator and adviser to pooled investment vehicles. Its advisory services cover financial planning and portfolio management for individuals, small businesses, investment companies, pooled vehicles, and other institutions, and the firm also performs manager selection for outside advisers. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements. HB Wealth is not an active ESG investor according to the data provided. The firm has been recognized repeatedly in industry rankings, including placements in Barron’s Top 100 RIA lists (multiple years), Forbes’ Top RIA lists, Financial Times and FA Magazine features, and a Citywire growth list appearance in 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 34%, Exchange Traded Equities 33%, Other 12%, State & Local Bonds 6%, Private Funds 6%, Cash & Cash Equivalents 6%, US Government Bonds 2%, Investment Grade Corp Bonds 1%34%
  • Public Funds/Mutual Funds34%
  • Exchange Traded Equities33%
  • Other12%
  • State & Local Bonds6%
  • Private Funds6%

Owners & executives

3 of 7
  • MICHAEL WOOCHER

    Chief Advisory OfficerCRD 4199887

  • WILLIAM MCKINNEY

    Chief Compliance OfficerCRD 4955347

  • GINA MARTIN ADAMS

    Chief Market StrategistCRD 5332727

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Contacts

3 of 158
  • Thomas Neubauer

    Associate Wealth AdvisorCRD 6746311

  • Margaret Evans

    Senior Advisor AssociateCRD 8200408

  • Ian Davis

    Advisory AssociateCRD 7738896

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 445

Active vs passive

$11B in ETFs

Passive

63%

$6.9B

Active

26%

$4.1B

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$2.7B8,726,40524.21%

Location

Primary office

Atlanta, GA

FULTON

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
3550 Lenox Rd NE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth