ATLANTA CAPITAL
Firm details
- Headquarters
- Atlanta, Georgia
- CRD number
- 116719
- Registered since
- September 30, 2001
- Website
- www.atlcap.com
- Custodians
- THE BANK OF NEW YORK MELLON, THE NORTHERN TRUST INTERNATIONAL BANKING CORPORATION, STATE STREET BANK AND TRUST COMPANY
- Fee structure
- Percentage of AUM, Performance Based Fees
- Client types
- Investment Companies61.56%
- State / Municipal Government12.23%
- Other11.68%
- Pension & Profit Sharing Plans7.47%
- Pooled Investment Vehicles3.84%
- Services
- Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Atlanta Capital is an SEC-registered investment adviser that manages portfolios for individuals, families and institutions. The firm runs distinctly equity-oriented strategies, favoring exchange-traded equities as the primary portfolio building block while supplementing equity exposure with targeted credit and real asset allocations. Fee arrangements include both a percentage-of-AUM structure and performance-based fees, and Atlanta Capital offers portfolio management across separate accounts, pooled investment vehicles and investment companies. The firm identifies as an active ESG investor and maintains a broad set of industry roles — from acting as sponsor or managing member of pooled vehicles to operating across broker-dealer, trust company and other financial-service functions — which supports flexibility in structuring client solutions and accessing alternative manager relationships. Investment approach appears oriented toward concentrated, high-conviction equity positions combined with selective use of external managers for alternatives and credit. That mix aligns with the firm’s preference for exchange-traded equities as the dominant sleeve while using private and illiquid strategies to pursue income, diversification and enhanced return streams.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities87%
- US Government Bonds6%
- Cash & Cash Equivalents4%
- Other4%
Owners & executives
1 of 1EUGENE MERGES
Chief Compliance OfficerCRD 2793504
Contacts
3 of 4Chip Reed
Managing DirectorCRD 4655361
RAY WILLIAMS
President & Managing DirectorCRD 4754116
WILLIAM HACKNEY
Managing PartnerCRD 713905
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 3Active vs passive
$22.2M in ETFs
100%
$22.2M
0%
$0
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES RUSSELL 2000 ETF (IWM) | BlackRock | Passive | Small Blend | $11.1M | 67,512 | 50.14% |
Location
Atlanta, GA
FULTON
Location
Atlanta, GA
Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- FULTON
- Address
- 1075 Peachtree St NE
- Time zone
- ET (UTC-5)
- Office locations
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