ATLANTA CAPITAL

RIASEC RegisteredEst. 2001
Total AUM
$28.6B
Discretionary
$28.6B
100% of AUM
Avg account
$3.1M
Accounts
9,277
Employees
35
Advisory reps
5

Firm details

Headquarters
Atlanta, Georgia
CRD number
116719
Registered since
September 30, 2001
Custodians
THE BANK OF NEW YORK MELLON, THE NORTHERN TRUST INTERNATIONAL BANKING CORPORATION, STATE STREET BANK AND TRUST COMPANY
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Investment Companies61.56%
  • State / Municipal Government12.23%
  • Other11.68%
  • Pension & Profit Sharing Plans7.47%
  • Pooled Investment Vehicles3.84%
Services
Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Atlanta Capital is an SEC-registered investment adviser that manages portfolios for individuals, families and institutions. The firm runs distinctly equity-oriented strategies, favoring exchange-traded equities as the primary portfolio building block while supplementing equity exposure with targeted credit and real asset allocations. Fee arrangements include both a percentage-of-AUM structure and performance-based fees, and Atlanta Capital offers portfolio management across separate accounts, pooled investment vehicles and investment companies. The firm identifies as an active ESG investor and maintains a broad set of industry roles — from acting as sponsor or managing member of pooled vehicles to operating across broker-dealer, trust company and other financial-service functions — which supports flexibility in structuring client solutions and accessing alternative manager relationships. Investment approach appears oriented toward concentrated, high-conviction equity positions combined with selective use of external managers for alternatives and credit. That mix aligns with the firm’s preference for exchange-traded equities as the dominant sleeve while using private and illiquid strategies to pursue income, diversification and enhanced return streams.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 87%, US Government Bonds 6%, Cash & Cash Equivalents 4%, Other 4%87%
  • Exchange Traded Equities87%
  • US Government Bonds6%
  • Cash & Cash Equivalents4%
  • Other4%

Owners & executives

1 of 1
  • EUGENE MERGES

    Chief Compliance OfficerCRD 2793504

Contacts

3 of 4
  • Chip Reed

    Managing DirectorCRD 4655361

  • RAY WILLIAMS

    President & Managing DirectorCRD 4754116

  • WILLIAM HACKNEY

    Managing PartnerCRD 713905

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 3

Active vs passive

$22.2M in ETFs

Passive

100%

$22.2M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES RUSSELL 2000 ETF (IWM)BlackRockPassiveSmall Blend$11.1M67,51250.14%

Location

Primary office

Atlanta, GA

FULTON

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
1075 Peachtree St NE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth