TRINITY FINANCIAL PLANNING

RIASEC Registered
Total AUM
$103M
Discretionary
$103M
100% of AUM
Avg account
$371K
Accounts
277
Employees
3
Advisory reps
2

Firm details

Headquarters
Middleton, Wisconsin
CRD number
115924
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI81.75%
  • Individuals18.25%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Trinity Financial Planning operates as an independent registered investment adviser organized as an LLC, serving individual and family clients with a focus on financial planning and portfolio management for individuals and small businesses. The firm charges a mix of percentage-of-AUM and fixed fees and manages client relationships on a discretionary basis. Investment activity is concentrated in pooled public vehicles—primarily mutual funds—rather than bespoke individual-stock portfolios or broad direct alternative allocations. Trinity is not positioned as an ESG-active manager and does not report multi-state adviser activity. Operationally, Trinity emphasizes traditional wealth-management services: construction and oversight of diversified portfolios through mutual funds, ongoing financial planning, and tailored fee arrangements for smaller advisory relationships. The firm’s custody relationship with Charles Schwab & Co., Inc. supports its trading, reporting and operational plumbing.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, US Government Bonds 5%, Exchange Traded Equities 4%, Cash & Cash Equivalents 1%90%
  • Public Funds/Mutual Funds90%
  • US Government Bonds5%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents1%

Contacts

2 of 2
  • Nicholas Moore

    Financial PlannerCRD 5962681

  • JOHN SCHERER

    FounderCRD 2603969

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Middleton, WI

DANE

Location

Middleton, WI

Headquartered in Middleton, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.

Metro area
Madison-Janesville-Beloit, WI
Region
Midwest
County
DANE
Address
6405 Century Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth