TRINITY FINANCIAL PLANNING
Firm details
- Headquarters
- Middleton, Wisconsin
- CRD number
- 115924
- Website
- trinfin.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI81.75%
- Individuals18.25%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Trinity Financial Planning operates as an independent registered investment adviser organized as an LLC, serving individual and family clients with a focus on financial planning and portfolio management for individuals and small businesses. The firm charges a mix of percentage-of-AUM and fixed fees and manages client relationships on a discretionary basis. Investment activity is concentrated in pooled public vehicles—primarily mutual funds—rather than bespoke individual-stock portfolios or broad direct alternative allocations. Trinity is not positioned as an ESG-active manager and does not report multi-state adviser activity. Operationally, Trinity emphasizes traditional wealth-management services: construction and oversight of diversified portfolios through mutual funds, ongoing financial planning, and tailored fee arrangements for smaller advisory relationships. The firm’s custody relationship with Charles Schwab & Co., Inc. supports its trading, reporting and operational plumbing.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds90%
- US Government Bonds5%
- Exchange Traded Equities4%
- Cash & Cash Equivalents1%
Contacts
2 of 2Nicholas Moore
Financial PlannerCRD 5962681
JOHN SCHERER
FounderCRD 2603969
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Middleton, WI
DANE
Location
Middleton, WI
Headquartered in Middleton, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.
- Metro area
- Madison-Janesville-Beloit, WI
- Region
- Midwest
- County
- DANE
- Address
- 6405 Century Ave
- Time zone
- CT (UTC-6)
- Office locations
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