APEX FIDUCIARY ADVISORS LLC

RIASEC Registered
Total AUM
$47.8M
Discretionary
$8.9M
19% of AUM
Avg account
$295K
Accounts
162
Employees
2
Advisory reps
2

Firm details

Headquarters
Middleton, Wisconsin
CRD number
313555
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI69.43%
  • Individuals30.57%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Apex Fiduciary Advisors LLC is an independent registered investment adviser serving individual and family clients, with a focus on financial planning and portfolio management for individuals and small businesses. The firm operates with an owner-type classified as individual and combines advisory services with affiliated business activities — it also functions as a registered representative of a broker-dealer, an insurance broker, and provides accounting services. Fee arrangements include percentage-of-AUM and fixed-fee engagements. Investment activity is concentrated in pooled public funds and mutual funds as the primary vehicle for client equity and fixed-income exposure. The firm keeps a modest level of discretionary authority relative to its total assets, positioning itself to manage client portfolios while preserving client involvement for many accounts. Apex does not position itself as an ESG investor and is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Exchange Traded Equities 45%, Cash & Cash Equivalents 4%51%
  • Public Funds/Mutual Funds51%
  • Exchange Traded Equities45%
  • Cash & Cash Equivalents4%

Owners & executives

1 of 1
  • THOMAS FREITAG

    President and Chief Compliance OfficerCRD 2255886

Contacts

1 of 1
  • Sandra Zimbric

    Financial AdvisorCRD 6869752

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Middleton, WI

DANE

Location

Middleton, WI

Headquartered in Middleton, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.

Metro area
Madison-Janesville-Beloit, WI
Region
Midwest
County
DANE
Address
8500 Greenway Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth