Googins Advisors, Inc.

RIASEC Registered
Total AUM
$566M
Discretionary
$566M
100% of AUM
Avg account
$339K
Accounts
1,667
Employees
8
Advisory reps
4

Firm details

Headquarters
Middleton, Wisconsin
CRD number
13985
Registered since
November 6, 2007
Custodians
PERSHING LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • Individuals59.97%
  • HNWI40.03%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Googins Advisors, Inc. is an independent registered investment adviser that registered with the SEC in 2007. The firm operates as a corporation owned by individuals and serves primarily individual and family clients. Its advisory services include financial planning and portfolio management for individuals and small businesses, while its business activities also extend into broker-dealer and insurance brokerage functions. The firm charges a mix of fee types — percentage of assets under management, hourly fees, fixed fees — and also generates commission income through transactional business.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Exchange Traded Equities 7%, Cash & Cash Equivalents 3%90%
  • Public Funds/Mutual Funds90%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents3%

Contacts

3 of 4
  • Richard Martin

    Richard Martin

    Director of Corporate DevelopmentCRD 4499529

  • Louise Googins

    Louise Googins

    PresidentCRD 857700

  • Lynne Goldsmith

    Lynne Goldsmith

    Financial AdvisorCRD 2969176

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Middleton, WI

Dane

Location

Middleton, WI

Headquartered in Middleton, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.

Metro area
Madison-Janesville-Beloit, WI
Region
Midwest
County
Dane
Address
6417 University Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth