GOOGINS ADVISORS, INC.

Overview

Googins Advisors, Inc. is an independent registered investment adviser operating as a corporation and serving primarily individual and family clients. The firm combines advisory work—financial planning and portfolio management for individuals and small businesses—with broker-dealer and insurance brokerage activities, and uses a mixed fee schedule that includes percentage-of-AUM, hourly and fixed fees, as well as commissions. Established as an SEC-registered adviser in 2007, the firm manages client assets on a discretionary basis and shows a clear preference for publicly available pooled vehicles, with the bulk of client capital deployed into mutual funds and other public funds. Googins Advisors does not position itself as an active ESG investor or a multi-state advisory network, and it is not a capital allocator; instead it sources external managers when it deploys alternative strategies. Its client profile and fee structure suggest a hybrid model that blends fee-based advisory relationships with brokerage and insurance distribution, aimed at households and small-business owners seeking outsourced portfolio management and planning.

Assets & Accounts

Investments & Alternatives

Location & Offices