THE TRANEL GROUP, LLC

RIASEC RegisteredEst. 2023
Total AUM
$500K
Discretionary
$500K
100% of AUM
Avg account
$500K
Accounts
1
Employees
5
Advisory reps
5

Firm details

Headquarters
LIBERTYVILLE, Illinois
CRD number
327747
Registered since
August 18, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

The Tranel Group, LLC is a newly formed advisory firm that operates as a limited liability company and combines advisory work with broker-dealer registered representative and insurance broker activities. The firm charges clients on a percentage-of-AUM basis and focuses its advisory services on financial planning, portfolio management for individuals and small businesses, and investor education through seminars and workshops. The firm is not an active ESG investor and is not structured as a multi-state adviser. Investment activity to date shows a clear preference for publicly traded equities and exchange-traded products as the primary vehicle for client portfolios. The firm reports working with external alternative asset managers across a broad range of strategies — private equity, venture capital, hedge funds, real estate, commodities and collateralized debt — and also uses mutual funds as part of its investment mix. Given the firm’s limited reported asset base, these alternative strategies are likely accessed through third-party funds or referral arrangements rather than direct, in-house capital allocation.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 90%, Other 8%, Cash & Cash Equivalents 2%90%
  • Exchange Traded Equities90%
  • Other8%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • ROCH TRANEL

    CEO and FounderCRD 1957486

Contacts

3 of 4
  • Jordan Bradford

    Senior Financial AdvisorCRD 6453150

  • Joey Bunton

    Senior Financial AdvisorCRD 6758789

  • Tyler Braun

    Financial AdvisorCRD 5685296

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LIBERTYVILLE, IL

LAKE

Location

LIBERTYVILLE, IL

Headquartered in LIBERTYVILLE, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
LAKE
Address
1509 N Milwaukee Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth