PRISM PLANNING PARTNERS

RIASEC RegisteredEst. 2022
Total AUM
$242M
Discretionary
$242M
100% of AUM
Avg account
$501K
Accounts
482
Employees
4
Advisory reps
4

Firm details

Headquarters
LIBERTYVILLE, Illinois
CRD number
290485
Registered since
March 24, 2022
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI91.79%
  • Individuals8.21%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Prism Planning Partners is an independent Registered Investment Adviser organized as an LLC and SEC-registered in 2022. The firm is owned by an individual and focuses on serving individual and family clients through financial planning and portfolio management for individuals and small businesses. Its client fee arrangements include percentage-of-AUM charges as well as hourly and fixed-fee options. Prism describes itself as not engaging in ESG-focused mandates and is not positioned as a capital allocator, pension consultant, or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 47%, Public Funds/Mutual Funds 43%, US Government Bonds 5%, State & Local Bonds 3%, Cash & Cash Equivalents 2%47%
  • Exchange Traded Equities47%
  • Public Funds/Mutual Funds43%
  • US Government Bonds5%
  • State & Local Bonds3%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • NICOLE SULLIVAN

    Chief Compliance Officer, Director of Financial PlanningCRD 6047107

Contacts

3 of 3
  • BRANDON CLOUSE

    Senior Financial PlannerCRD 6011176

  • DANIEL PETERS

    Fee Based Financial PlannerCRD 5224241

  • RONALD BERNSTEIN

    Financial AdvisorCRD 5026816

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 19

Active vs passive

$76.4M in ETFs

Passive

67%

$50.9M

Active

33%

$25.5M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P TOTAL US STOCK MARKET ETF (ITOT)BlackRockPassiveLarge Blend$24.1M169,01431.49%

Location

Primary office

LIBERTYVILLE, IL

LAKE

Location

LIBERTYVILLE, IL

Headquartered in LIBERTYVILLE, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
LAKE
Address
321 S Milwaukee Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth