Prism Planning Partners

RIASEC Registered
Total AUM
$242M
Discretionary
$242M
100% of AUM
Avg account
$501K
Accounts
482
Employees
4
Advisory reps
4

Firm details

Headquarters
Libertyville, Illinois
CRD number
290485
Registered since
March 24, 2022
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI91.79%
  • Individuals8.21%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Prism Planning Partners is an independent RIA organized as an LLC and owned by an individual principal. The firm is SEC-registered (registered in 2022) and focuses its advisory practice on individuals, families and small-business clients. Its service mix centers on comprehensive financial planning and discretionary portfolio management for individuals and small-business owners. Fee arrangements include a percentage-of-assets component supplemented by hourly and fixed-fee engagements. Investment practice emphasizes publicly traded equities delivered primarily through pooled vehicles and separate accounts. The firm reports a preference for equity exposure and is not positioned as an ESG-focused manager. Prism is not presented as a capital allocator; its activity appears concentrated on managing client portfolios directly rather than running multi-manager platforms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 47%, Public Funds/Mutual Funds 43%, US Government Bonds 5%, State & Local Bonds 3%, Cash & Cash Equivalents 2%47%
  • Exchange Traded Equities47%
  • Public Funds/Mutual Funds43%
  • US Government Bonds5%
  • State & Local Bonds3%
  • Cash & Cash Equivalents2%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 21

Active vs passive

$94.4M in ETFs

Passive

67%

$63M

Active

33%

$31.3M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P TOTAL US STOCK MARKET ETF (ITOT)BlackRockPassiveLarge Blend$31.3M188,37033.19%

Location

Primary office

Libertyville, IL

Lake

Location

Libertyville, IL

Headquartered in Libertyville, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
Lake
Address
321 S Milwaukee Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth