THE STERLING GROUP
Firm details
- Headquarters
- PASADENA, California
- CRD number
- 111782
- Registered since
- August 10, 2012
- Website
- www.tsgadvisor.com
- Custodians
- LPL FINANCIAL LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI88.81%
- Individuals11.19%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
The Sterling Group is an independent registered investment adviser organized as an LLC and owned by an individual. The firm serves primarily individual and family clients, offering a mix of financial planning and portfolio management targeted at individuals and small businesses. Its service model includes acting as a capital allocator—sourcing and selecting third-party managers—and running educational seminars and workshops. The Sterling Group charges in multiple ways (percentage of assets under management, hourly fees, and fixed fees) and does not list ESG integration as part of its investment approach. The firm is not identified as a multistate adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds89%
- Exchange Traded Equities6%
- Cash & Cash Equivalents3%
- State & Local Bonds1%
- Investment Grade Corp Bonds1%
Contacts
3 of 4CHARLES SALEMBIER
Financial Advisor & PrincipalCRD 2329595
GRETCHEN PRINCE
Financial Advisor & PrincipalCRD 5260651
ANTHONY NAHRA
Financial AdvisorCRD 1796227
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 32Active vs passive
$298M in ETFs
34%
$101M
11%
$197M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM) | State Street | $82.6M | 1,079,682 | 27.69% |
Location
PASADENA, CA
LOS ANGELES
Location
PASADENA, CA
Headquartered in PASADENA, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- LOS ANGELES
- Address
- 225 S Lake Ave
- Time zone
- PT (UTC-8)
- Office locations
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