THE MARSHALL FINANCIAL GROUP LLC

RIASEC RegisteredEst. 2019
Total AUM
$736M
Discretionary
$713M
97% of AUM
Avg account
$276K
Accounts
2,667
Employees
18
Advisory reps
14

Firm details

Headquarters
HUNT VALLEY, Maryland
CRD number
146362
Registered since
December 18, 2019
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Subscription Fees
Client types
  • HNWI52.92%
  • Individuals38.45%
  • Pension & Profit Sharing Plans3.42%
  • Insurance Companies2.81%
  • Charitable Organizations1.62%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

The Marshall Financial Group LLC manages a mid-sized private wealth practice that blends portfolio management for individuals, small businesses and institutions with insurance brokerage. Investment activity skews toward liquid, public-market instruments — a majority of client exposure sits in mutual funds and exchange-traded funds — but the firm also lists the use of third‑party alternative fund managers (no manager names are disclosed). The presence of a short-duration Treasury ETF as the largest holding points to a meaningful liquidity or cash‑management emphasis inside client portfolios. Fee arrangements include a percentage of AUM and subscription-style fees, and advisory services are delivered both on discretionary and non‑discretionary bases. The firm’s advisory scope includes portfolio management for individuals and small businesses as well as for businesses or institutional clients. Insurance brokerage is a visible component of their business mix, which can be used alongside investment strategies to address client risk transfer and planning needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 50%, Exchange Traded Equities 35%, Cash & Cash Equivalents 9%, Investment Grade Corp Bonds 3%, Other 2%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, State & Local Bonds 1%, Derivatives 1%, Private Funds 1%50%
  • Public Funds/Mutual Funds50%
  • Exchange Traded Equities35%
  • Cash & Cash Equivalents9%
  • Investment Grade Corp Bonds3%
  • Other2%

Owners & executives

1 of 1
  • HEATHER LEMMON

    Chief Operating OfficerCRD 6998950

Contacts

3 of 13
  • CHERYL STUART

    PresidentCRD 1081382

  • PETER MARSHALL

    Managing Partner, Senior Financial AdvisorCRD 4165191

  • SHERYL PARKS

    Partner, DirectorCRD 1227092

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 138

Active vs passive

$520M in ETFs

Passive

55%

$285M

Active

35%

$234M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) BLOOMBERG 3-12 MONTH T-BILL ETF (BILS)State StreetPassiveUltrashort Bond$35.9M360,7706.90%

Location

Primary office

HUNT VALLEY, MD

BALTIMORE

Location

HUNT VALLEY, MD

Headquartered in HUNT VALLEY, MD, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
South
County
BALTIMORE
Address
225 Schilling Cir
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth