SIERRA MANAGEMENT GROUP

RIASEC RegisteredEst. 2026
Total AUM
$127M
Discretionary
$127M
100% of AUM
Avg account
$481K
Accounts
264
Employees
2
Advisory reps
2

Firm details

Headquarters
RENO, Nevada
CRD number
307227
Registered since
June 4, 2026
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI71.89%
  • Individuals24.86%
  • Corporations / Businesses3.25%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sierra Management Group is an independent registered investment adviser organized as an LLC and SEC-registered in 2026. The firm serves both individual and family clients as well as institutional relationships, offering financial planning and portfolio management for individuals and small businesses. Its fee model combines a percentage-of-AUM charge with hourly billing for planning or advisory work. Sierra is not an active ESG investor and does not identify as a multi-state adviser; it also does not position itself as a capital allocator or pension consultant. Beyond client advisory, Sierra participates in sponsor and manager roles for pooled investment vehicles: the firm lists activities as accountant and sponsor, general partner, and managing member of pooled vehicles. That suggests the firm runs or administers private funds in addition to managing client portfolios.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 87%, Public Funds/Mutual Funds 5%, Cash & Cash Equivalents 4%, US Government Bonds 2%, Other 2%87%
  • Exchange Traded Equities87%
  • Public Funds/Mutual Funds5%
  • Cash & Cash Equivalents4%
  • US Government Bonds2%
  • Other2%

Contacts

2 of 2
  • DANIEL CARTER

    Wealth ManagerCRD 7222426

  • ANTHONY OZUNA

    Wealth ManagerCRD 7222427

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

RENO, NV

WASHOE

Location

RENO, NV

Headquartered in RENO, NV, anchoring the Reno-Carson City-Fernley, NV metro in the West.

Metro area
Reno-Carson City-Fernley, NV
Region
West
County
WASHOE
Address
5255 Longley Ln
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth