Athena Wealth Management, LLC

RIASEC Registered
Total AUM
$174M
Discretionary
$174M
100% of AUM
Avg account
$349K
Accounts
498
Employees
3
Advisory reps
1

Firm details

Headquarters
Reno, Nevada
CRD number
319373
Registered since
May 22, 2024
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI71.9%
  • Individuals26.49%
  • Charitable Organizations1.6%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Athena Wealth Management, LLC is an independent, individual-owned registered investment adviser that began SEC registration in 2024. The firm concentrates on serving individual and family clients, delivering financial planning and portfolio management (including for small businesses). Its fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagement options. Athena does not act as a capital allocator and is not identified as an active ESG investor. The firm lists an affiliation with accounting professionals, indicating coordination with outside accountants as part of client service workflows.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 54%, Exchange Traded Equities 38%, Private Funds 6%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%54%
  • Public Funds/Mutual Funds54%
  • Exchange Traded Equities38%
  • Private Funds6%
  • Investment Grade Corp Bonds1%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • Matthew Foertsch

    Matthew Foertsch

    Financial PlannerCRD 5367216

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 16

Active vs passive

$55.4M in ETFs

Passive

87%

$48M

Active

10%

$7.4M

ETFProviderStyleCategoryValueShares% of portfolio
FIDELITY LOW DURATION BOND FACTOR ETF (FLDR)FidelityPassiveUltrashort Bond$39.9M801,19171.89%

Location

Primary office

Reno, NV

Washoe

Location

Reno, NV

Headquartered in Reno, NV, anchoring the Reno-Carson City-Fernley, NV metro in the West.

Metro area
Reno-Carson City-Fernley, NV
Region
West
County
Washoe
Address
540 W Plumb Ln
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth