ATHENA WEALTH MANAGEMENT, LLC

RIASEC RegisteredEst. 2024
Total AUM
$174M
Discretionary
$174M
100% of AUM
Avg account
$349K
Accounts
498
Employees
3
Advisory reps
1

Firm details

Headquarters
RENO, Nevada
CRD number
319373
Registered since
May 22, 2024
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI71.9%
  • Individuals26.49%
  • Charitable Organizations1.6%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Athena Wealth Management, LLC is an independent registered investment adviser serving individual and family clients with a mix of financial planning and portfolio management for individuals and small businesses. The firm is structured as an LLC and is SEC-registered (2024). Its fee model combines percentage-of-AUM billing with hourly and fixed-fee engagements, allowing flexibility across comprehensive planning and delegated portfolio management relationships. Athena does not advertise an active ESG investing posture and maintains referral ties with accounting professionals for tax and reporting coordination. Investment activity centers on multi-asset portfolios that blend public mutual funds and ETFs with direct equity holdings, while supplementing core allocations with third-party alternative fund managers. The firm’s public-asset approach emphasizes liquidity and interest-rate management — its largest reported holding is a low-duration bond ETF — while equities and active mutual fund sleeves supply growth exposure.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 54%, Exchange Traded Equities 38%, Private Funds 6%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%54%
  • Public Funds/Mutual Funds54%
  • Exchange Traded Equities38%
  • Private Funds6%
  • Investment Grade Corp Bonds1%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • MATTHEW FOERTSCH

    Financial PlannerCRD 5367216

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 17

Active vs passive

$52.1M in ETFs

Passive

87%

$45.3M

Active

10%

$6.8M

ETFProviderStyleCategoryValueShares% of portfolio
FIDELITY LOW DURATION BOND FACTOR ETF (FLDR)FidelityPassiveUltrashort Bond$37M739,31771.05%

Location

Primary office

RENO, NV

WASHOE

Location

RENO, NV

Headquartered in RENO, NV, anchoring the Reno-Carson City-Fernley, NV metro in the West.

Metro area
Reno-Carson City-Fernley, NV
Region
West
County
WASHOE
Address
540 W Plumb Ln
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth