ATHENA WEALTH MANAGEMENT, LLC
Firm details
- Headquarters
- RENO, Nevada
- CRD number
- 319373
- Registered since
- May 22, 2024
- Website
- www.athenawm.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI71.9%
- Individuals26.49%
- Charitable Organizations1.6%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Athena Wealth Management, LLC is an independent registered investment adviser serving individual and family clients with a mix of financial planning and portfolio management for individuals and small businesses. The firm is structured as an LLC and is SEC-registered (2024). Its fee model combines percentage-of-AUM billing with hourly and fixed-fee engagements, allowing flexibility across comprehensive planning and delegated portfolio management relationships. Athena does not advertise an active ESG investing posture and maintains referral ties with accounting professionals for tax and reporting coordination. Investment activity centers on multi-asset portfolios that blend public mutual funds and ETFs with direct equity holdings, while supplementing core allocations with third-party alternative fund managers. The firm’s public-asset approach emphasizes liquidity and interest-rate management — its largest reported holding is a low-duration bond ETF — while equities and active mutual fund sleeves supply growth exposure.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds54%
- Exchange Traded Equities38%
- Private Funds6%
- Investment Grade Corp Bonds1%
- Cash & Cash Equivalents1%
Contacts
1 of 1MATTHEW FOERTSCH
Financial PlannerCRD 5367216
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 17Active vs passive
$52.1M in ETFs
87%
$45.3M
10%
$6.8M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| FIDELITY LOW DURATION BOND FACTOR ETF (FLDR) | Fidelity | Passive | Ultrashort Bond | $37M | 739,317 | 71.05% |
Location
RENO, NV
WASHOE
Location
RENO, NV
Headquartered in RENO, NV, anchoring the Reno-Carson City-Fernley, NV metro in the West.
- Metro area
- Reno-Carson City-Fernley, NV
- Region
- West
- County
- WASHOE
- Address
- 540 W Plumb Ln
- Time zone
- PT (UTC-8)
- Office locations
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